Internet traffic is the life of any website or e-commerce business,
and if you are an internet marketer, you already know that good
traffic is not always easy to achieve. There are however, some simple
and effective strategies for getting quality traffic to your site, and
most of them are FREE or low cost.
1. Good old fashioned search engine optimization. This is perhaps, the
most cost effective way to get many customers to your site, because it
does not cost a thing. A web site with top ranking on even a mildly
popular term, can get thousands of visitors per month. Visit any SEO
forum or article database and you can find hundreds of effective
search engine optimization tips and tweaks to apply to your website
for free.
2. Pay-Per-Click Campaigns (PPC). Almost all of the major search
engines offer some sort of Pay-Per-Click marketing. This is a great
way to get targeted traffic to your site, and with some bids as low as
$.01 per click, it can also be very economical.
Although Google Adwords and Yahoo Search Marketing (formerly Overture)
are the main players in the PPC market, there are really good deals to
be found with some of the smaller search engines, such as
ExactSeek.com and GoClick.com.
3. Traffic Exchanges. Traffic exchanges offer a website owner an
instant, free way to get traffic to his/her site. Traffic Exchanges
come in all kinds of themes and forms, but the underlying principle
remains the same: I view your site, you view my site. The ratio of
sites you view to your site views can be diverse, depending on the
individual exchange, however it is recommended you find one with a 2:1
ratio or better. Traffic exchanges also offer a multi tier referral
program that gives you a percentage of traffic earned by affiliates
you bring into the program. Traffic Swarm, NoMoreHits.com, and
StudioTraffic.com all offer a website owner great ways to increase
traffic, or you can simply search the term "traffic exchange" in any
search engine to find an exchange that fits you.
4. Link Exchanges. Link Exchanges are a fantastic way to increase web
traffic, and the benefits are two-fold. Not only do you get traffic
from the linking website, you also get the added benefit of better
search engine placement with every link that is pointing to your site.
Reciprocal linking has always been a major component of effective
search engine optimization, with more and more weight being placed
daily on the quality and quantity of links pointing to your site. Be
sure your anchor text is the keyword(s) you are targeting, but at the
same time, periodically phrase your anchor text differently so that
all of the links pointing to your site do not say the same thing. This
makes your links appear more "natural". Linkalizer.com and
Linkmarket.net are some good, free services to help you with your link
exchange campaigns, or you can also visit any SEO forum or
article/ezine database for more tips.
5. Banner Exchanges. Banner Exchanges work on the same principle as
Link Exchanges, and depending on the banner you decide to promote, can
be very effective at drawing targeted web traffic to your site. As
with link exchanges, look for ratios of 2:1 or better, with some
banner exchanges providing a 1:1 ratio. The banner you decide to use
is very important, as many internet users ignore most banners they
see. Your banner needs to be catchy and needs to compel the user to
take action and click it right away, but at the same time you do not
want it to be too flashy as to turn off potential customers. Most
banner exchange programs also have an option to purchase banner
impressions at very low prices, usually a few dollars for thousands of
impressions. This is a great way to put your business in front of many
customers, and helps to increase your "brand awareness".
Click4click.com and ThebannerExchange.net are some free banner
exchanges that can provide your site immediate advertising and
traffic.
6. Write Articles. Writing articles is a great, free way to promote
your online business, and can bring in a substantial number of
targeted customers to your site, usually within a few days. The key is
to submit your article to as many databases and directories as
possible. Hundreds of thousands of webmasters and other internet users
worldwide search these article databases and directories daily,
usually looking for quality content for their own websites. Every
webmaster who reprints your article has to include your resource box,
which should include a link pointing to your site. Not only will this
give your business tremendous exposure, it also improves your search
engine ranking with a free one-way link that your article provides.
EzineArticles.com and GoArticles.com are very popular article
databases with free submission and fast approvals.
7. Paid-To-Read Campaigns (PTR). Paid-to-Read campaigns are an
extremely low cost method of getting real, guaranteed visitors to your
site quickly. With PTR campaigns, people are paid to view your site
for a certain amount of time. Because most PTR campaigns are not
targeted, this is not the most effective way to advertise. It is
however, a great way to build an opt-in list or ezine subscriber base
inexpensively. Usually for only a few dollars, you can send an ad out
to all of the members of a program. It is always a good idea to find
PTR programs that are well established, with many members in its
database. Most programs have the number of subscribers and other stats
prominently displayed on the main page of their web site
Donkeymails.com and Maxprofit.org are well established, have thousands
of members, and low advertising prices.
8. Email Campaigns and Safelists. Email campaigns and Safelists
provide yet another great option to increase web traffic. These
campaigns can run the entire pricing spectrum; from free, to hundreds
of dollars per email blast. Although spam concerns seem to have some
advertisers reluctant to use email, if you use a proper third party or
safelist, you can have targeted traffic to your site in hours.
BusinessWorldList.com and Herculist.com are some safelists with huge
number of opt-in subscribers.
9. Create your own Opt-In List. This is a terrific way to get your own
group of ready-to-buy prospects to your site. Getting the content for
your list is as easy as searching any ezine or article database, and
an easy way to get people to join is to simply give something away.
Another way to build a list is through viral marketing. Sites such as
ListFire.com can help you build a large list quickly with proper
advertising.
10. Purchase Web Traffic. There is not a more "hands-free" way to get
traffic to your site, than to just buy it. Pricing for quality,
targeted web traffic can vary greatly from site to site. It is
recommended to look for web traffic campaigns that offer targeting to
your specific audience, and real time stats.
This way you can better manage and track your advertising dollars.
As you can see, With a little effort, and not much money, you can
bring quality web site traffic to your site right away.
Although not every technique is appropriate for every site, choose a
few that fit you and watch your traffic surge.
About the author:
Noah Ulrich is webmaster of <a href=
"http://www.informativeresources.com" a> His site provides top quality
resale rights, guaranteed signups, and web
traffic to businesses worldwide.
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