How To Use PPC To Build Your Opt-In List by Kurt Naulaerts
When it comes to building a subscriber base, a little bit of money goes a long way. Most paid list-building methods are relatively inexpensive, and if used properly will more than pay for themselves in a short period of time.
For every paid method of obtaining subscribers, you will need your complete site URL and a brief (one- to three-sentence) description of your site. Word your description the same way you would in your autoresponder messages: make it short, to the point, and compelling. You will also need a list of keywords you want people to be able to find your site with through search engines.
Some popular paid list-building techniques are:
PPC (Pay-Per-Click) Campaigns
Pay-per-click ad campaigns bring visitors to your landing page by advertising your site on strategic points on the front search results page of keywords related to your topic. The term "pay-per-click" refers to the way you pay for the ads: a certain amount is deducted from your account -the money you put in to fund the campaign- each time someone clicks on your link. The most popular PPC program is Google AdWords; basically, though, all PPC campaigns work the same way.
Here is how it works: when you sign up with AdWords, you submit a list of keywords and product descriptions. For example, if you were offering an e-book about how to increase web site profits, a list of your keywords might be: website, web site, web site profits, increase profits, internet, internet profit, online profit, online business, internet business, web site business, make money online, and so forth. Come up with as many keywords and search terms as possible so you can increase your chances of getting visitors. You may also consider including common misspellings of your most important keywords. In the previous example, possibilities would be: bizness, busness, inernet.
NOTE: You can use Google's free keyword tool to generate even more related search terms for your topic.
AdWords ads appear on the right-hand side of Google's search result pages in shaded boxes. The ads consist of four lines: the first line is the title of your ad, the last is the URL of your site, and the two middle lines are descriptive text. Length is limited -25 characters for the title, and 35 characters each for descriptive text- so you should choose your wording carefully. Also, you can not use excessive punctuation (Make Lots of Cash!!!), gimmicky repetition (Money, Money, Money!), or inappropriate symbols/abbreviations (Big Bux @ my site 4 U).
AdWords operates on a pay-per-click basis. This means you pay nothing for your ads unless someone clicks on them. When you set up an AdWords account, you assign a monetary value to your keywords according to how much you are willing to pay for each click on your search terms. The minimum value you can assign to a keyword is 1 cent. You can start an account with $5, and you will never be required to put more in. However, if you find your web site traffic increasing, you may want to consider adding to your advertising budget. In addition to the minimum, you will set a maximum cost-per-click (CPC) value for your keywords. But even if you reach the maximum, the AdWords program automatically determines the lowest price you need to keep your ranking.
Yahoo! also offers a popular PPC program called Yahoo! Search Marketing (formerly Overture). The major difference between the Yahoo and the Google programs is that Yahoo requires a minimum monthly spend of $50. You may find one more effective than the other. It is always helpful to try multiple methods. More visitors means more sales!
Kurt Naulaerts and Joey Smith built their knowledge of online marketing by studying at home at The Online University. Almost 1.000 video tutorials cover every corner of internet marketing.
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Friday, January 26, 2007
Google AdWords: 5 Secrets for a Successful Campaign by Carl Duncker
5 Secrets Of A Successful Google AdWords Campaign
The success of a Google AdWords project can be significantly enhanced if you follow 5 simple steps.
Step 1 - Define your marketing objectives
What are your marketing objectives?
Many users of Google AdWords become shortsighted and use the system to drive traffic to their site for instant sales. This leaves those companies who sell through other outlets, such as retail, confused as to where their opportunities lie with Google AdWords.
Google AdWords can help with 3 possible marketing objectives:
1. Direct Sales
If you simply wish to sell a product "off-the-shelf" then Google AdWords is perfect for you.
Drive traffic instantly to your web page and hey presto! Well, that's the theory.
2. Brand Awareness
Even if you're unlikely to achieve a sale on the internet, Google AdWords offers a unique and cost-effective opportunity for raising awareness of new products.
Take my example:
I was delivering some marketing training recently to a multinational dairy produce company and they happened to mention a new cheese product.
We discussed using Google AdWords and at first they couldn't see the opportunity. That was until we calculated how many searches are conducted each month for cheese. Some 20,000 if I recall correctly!
Do you know how much these companies spend on advertsising to raise awareness? Hundreds of thousands of pounds, dollars or whatever currency.
Yet here are 20,000 interested buyers searching for "cheese" where a minimum bid would succeed in getting the company infront of almost 1/4 million potential buyers each year! How great would that be.
Then by having these potential buyers sign up to some form of opt-in a long-term relationship can begin to develop.
3. Educational
Our local and central governments spend fortunes on raising awareness of social issues in an attempt to change behaviours.
Yet a search for "stop smoking", for example, provides us with a collection of private companies only. That's an opportunity wasted.
Step 2 - Analysis
Many new users to Google AdWords hit what is now known as the 'learning curve'.
Enthusiastically, marketers jump in to this new arena full of hope and excitement only to be disappointed. Campaigns cost too much and deliver too little.
The desired level of return can be achieved through effective analysis and planning.
For instance, you should use a service such as goodkeywords.com to understand EXACTLY how many searches are conducted for your keywords.
Also, wise marketers assess the level of competition for their main keywords to understand where they are likely to be effective and where they are not.
Step 3 - Create Campaign
When you know your strategy, A Google AdWords campaign can be created simply but effectively using your chosen keywords.
AdGroups should be grouped in a way which allows for ease of management.
Keywords ahould be selected in a way which provides for the most optimal return on investment.
Step 4 - Communicate
The most value you will gain from a customer is in the future not in the now.
Successful companies understand the rewards that can be gained by developing and nurturing a successful long-term relationship with a customer.
This can be done by online methods of e-mail newsletters or blog feeds plus traditional offline methods such as direct mail.
Step 5 - Monitor and Modify
All campaigns can be improved. Try split-testing with different headlines and ad text. A continuous improvement approach will lead to consistently higher click through rates and lower costs.
So there you have it - 5 Secrets of a Successful Google AdWords Campaign
Carl Duncker is a Google AdWords consultant specialising in the delivery of Google pay per click management campaigns and ppc advertizing services. Discover more about his pay per click services at http://www.thepayperclickfirm.com
Article Source: ArticleCube.com Article Directory | Submit Articles | Search & Find Free Articles
5 Secrets Of A Successful Google AdWords Campaign
The success of a Google AdWords project can be significantly enhanced if you follow 5 simple steps.
Step 1 - Define your marketing objectives
What are your marketing objectives?
Many users of Google AdWords become shortsighted and use the system to drive traffic to their site for instant sales. This leaves those companies who sell through other outlets, such as retail, confused as to where their opportunities lie with Google AdWords.
Google AdWords can help with 3 possible marketing objectives:
1. Direct Sales
If you simply wish to sell a product "off-the-shelf" then Google AdWords is perfect for you.
Drive traffic instantly to your web page and hey presto! Well, that's the theory.
2. Brand Awareness
Even if you're unlikely to achieve a sale on the internet, Google AdWords offers a unique and cost-effective opportunity for raising awareness of new products.
Take my example:
I was delivering some marketing training recently to a multinational dairy produce company and they happened to mention a new cheese product.
We discussed using Google AdWords and at first they couldn't see the opportunity. That was until we calculated how many searches are conducted each month for cheese. Some 20,000 if I recall correctly!
Do you know how much these companies spend on advertsising to raise awareness? Hundreds of thousands of pounds, dollars or whatever currency.
Yet here are 20,000 interested buyers searching for "cheese" where a minimum bid would succeed in getting the company infront of almost 1/4 million potential buyers each year! How great would that be.
Then by having these potential buyers sign up to some form of opt-in a long-term relationship can begin to develop.
3. Educational
Our local and central governments spend fortunes on raising awareness of social issues in an attempt to change behaviours.
Yet a search for "stop smoking", for example, provides us with a collection of private companies only. That's an opportunity wasted.
Step 2 - Analysis
Many new users to Google AdWords hit what is now known as the 'learning curve'.
Enthusiastically, marketers jump in to this new arena full of hope and excitement only to be disappointed. Campaigns cost too much and deliver too little.
The desired level of return can be achieved through effective analysis and planning.
For instance, you should use a service such as goodkeywords.com to understand EXACTLY how many searches are conducted for your keywords.
Also, wise marketers assess the level of competition for their main keywords to understand where they are likely to be effective and where they are not.
Step 3 - Create Campaign
When you know your strategy, A Google AdWords campaign can be created simply but effectively using your chosen keywords.
AdGroups should be grouped in a way which allows for ease of management.
Keywords ahould be selected in a way which provides for the most optimal return on investment.
Step 4 - Communicate
The most value you will gain from a customer is in the future not in the now.
Successful companies understand the rewards that can be gained by developing and nurturing a successful long-term relationship with a customer.
This can be done by online methods of e-mail newsletters or blog feeds plus traditional offline methods such as direct mail.
Step 5 - Monitor and Modify
All campaigns can be improved. Try split-testing with different headlines and ad text. A continuous improvement approach will lead to consistently higher click through rates and lower costs.
So there you have it - 5 Secrets of a Successful Google AdWords Campaign
Carl Duncker is a Google AdWords consultant specialising in the delivery of Google pay per click management campaigns and ppc advertizing services. Discover more about his pay per click services at http://www.thepayperclickfirm.com
Article Source: ArticleCube.com Article Directory | Submit Articles | Search & Find Free Articles
FAQ’s About Google AdWords by Matt Bacak
If you are a savvy Internet marketer then you know the immense power of Google AdWords. Google AdWords can drive a significant amount of traffic to your website which leads to sales. More sales mean more money in your pocket. Since Google AdWords is so important, it is crucial that you optimize your use of Google AdWords. Therefore, following are common questions and issues that arise in using Google AdWords. They may be issues that you are aware of or have never thought of before. Read on to see if you are maximizing the benefits of Google AdWords.
Google AdWords Question #1: Let's say that your Google Adwords campaign was successful for 4-5 weeks then the rate of conversion began to diminish significantly. What modifications can you make to fix this problem? First, look to see if you have changed anything in your Google Adwords account. Did you make any changes such as changing keywords and headlines that could affect your Google Adwords success? If you haven't changed anything in your Google Adwords campaign then modify your squeeze page.
Look at your squeeze page carefully. Does your testimonial match the set up and/or information in your squeeze page? You can modify your verbiage or change the focus of the testimonial if need be. This may help solve the problem.
Google AdWords Question #2: You also want to set up a Yahoo keywords account. Is there an easy way to copy all your keywords from your Google Adwords account into your Yahoo keywords account? Yes. You can copy and paste keywords from Google Adwords that are performing the best for you and bring them into Yahoo when setting up a Yahoo keywords account. You can also take your top performing ads in Google Adwords and bring them into Yahoo.
Google AdWords Question #3: How does the Dynamic Keyword Insertion code work? For example, you may have an ad pop in Google in which only the keyword shows up and NOT the headline. Why does this happen? If the keyword somebody types into Google is short enough to fit in the headline then the headline will only consist of the keyword. If the keyword somebody types into Google is very long (i.e. several words) then your default headline will show up instead. Test and tweak your Google Adwords.
Google AdWords Question #4: Where can you get split-test software? How much does it cost? Google AdWords has a split-test feature, but you may also want to split your squeeze page and sales letter. Use One shopping Cart/Kick Start Cart to split test your squeeze page and sales letter. These programs have an ad tracker feature. It lets you conduct A-B split tests and A-B-C split test options.
Copyright (c) 2007 The Powerful Promoter
Matt Bacak, The Powerful Promoter and Entrepreneur Magazine e-Biz radio show host, became a "#1 Best Selling Author" in just a few short hours. He has helped a number of clients target his specialty, opt-in email direct marketing systems. The Powerful Promoter is not only a sought-after internet marketer but has also marketed for some of the world's top experts whose reputations would shrivel if their followers ever found out someone else coached them on their online marketing strategies. For more information, visit Bacak's site at
http://www.powerfulpromoter.com or sign up for his Powerful Promoting Tips at http://www.promotingtips.com
Article Source: ArticleCube.com Article Directory | Submit Articles | Search & Find Free Articles
If you are a savvy Internet marketer then you know the immense power of Google AdWords. Google AdWords can drive a significant amount of traffic to your website which leads to sales. More sales mean more money in your pocket. Since Google AdWords is so important, it is crucial that you optimize your use of Google AdWords. Therefore, following are common questions and issues that arise in using Google AdWords. They may be issues that you are aware of or have never thought of before. Read on to see if you are maximizing the benefits of Google AdWords.
Google AdWords Question #1: Let's say that your Google Adwords campaign was successful for 4-5 weeks then the rate of conversion began to diminish significantly. What modifications can you make to fix this problem? First, look to see if you have changed anything in your Google Adwords account. Did you make any changes such as changing keywords and headlines that could affect your Google Adwords success? If you haven't changed anything in your Google Adwords campaign then modify your squeeze page.
Look at your squeeze page carefully. Does your testimonial match the set up and/or information in your squeeze page? You can modify your verbiage or change the focus of the testimonial if need be. This may help solve the problem.
Google AdWords Question #2: You also want to set up a Yahoo keywords account. Is there an easy way to copy all your keywords from your Google Adwords account into your Yahoo keywords account? Yes. You can copy and paste keywords from Google Adwords that are performing the best for you and bring them into Yahoo when setting up a Yahoo keywords account. You can also take your top performing ads in Google Adwords and bring them into Yahoo.
Google AdWords Question #3: How does the Dynamic Keyword Insertion code work? For example, you may have an ad pop in Google in which only the keyword shows up and NOT the headline. Why does this happen? If the keyword somebody types into Google is short enough to fit in the headline then the headline will only consist of the keyword. If the keyword somebody types into Google is very long (i.e. several words) then your default headline will show up instead. Test and tweak your Google Adwords.
Google AdWords Question #4: Where can you get split-test software? How much does it cost? Google AdWords has a split-test feature, but you may also want to split your squeeze page and sales letter. Use One shopping Cart/Kick Start Cart to split test your squeeze page and sales letter. These programs have an ad tracker feature. It lets you conduct A-B split tests and A-B-C split test options.
Copyright (c) 2007 The Powerful Promoter
Matt Bacak, The Powerful Promoter and Entrepreneur Magazine e-Biz radio show host, became a "#1 Best Selling Author" in just a few short hours. He has helped a number of clients target his specialty, opt-in email direct marketing systems. The Powerful Promoter is not only a sought-after internet marketer but has also marketed for some of the world's top experts whose reputations would shrivel if their followers ever found out someone else coached them on their online marketing strategies. For more information, visit Bacak's site at
http://www.powerfulpromoter.com or sign up for his Powerful Promoting Tips at http://www.promotingtips.com
Article Source: ArticleCube.com Article Directory | Submit Articles | Search & Find Free Articles
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