Opt In List Building Tips by Chris Peterson

You finally realize that you need a good opt-in list. After reading countless articles, searching expert advice and reading of others success stories with their lists, you have finally decided to start one of your own. Then it happens, you think you know everything there is to know about opt-in lists and you have followed their advice to the "T" and you still were not able to make a profit.



In fact, you may be losing money. You may have hired writers to help you out, or have incurred expenses from other list building resources. Or Maybee, you have a big list, but only a very small percentage actually buy from you. You still losing profits. You are stunned after a few months when you see your statistics and sales figures.



So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dove right in. You chose a topic that you thought could be quite popular and would earn you money. This was just not the case. Just because you wrote people from the list does not mean they are going to buy instantly.



Here I will offer some advice, for those who have started an opt-in list and have failed to date. You can rejuvenate your failed subscribers relations. For those who are starting, here are three quick and easy ways to build a profitable opt-in list. Use these everytime you build a list and you will profit.



1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Write many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Visit forums first, to gain valuable knowledge about your customers, about their wants and needs. Than target those wants and needs.



Lets just say that you are an affiliate and you want to target Adsense Publishers with your list. By frequenting adsense forums, you would come to know that many Adsense Publishers want a "Great Automated Software" that can spit out Qaulity Niche websites in minutes. Or that they want scripts to add snippets and rss feeds to keep their websites updated in the search engines eyes. Another problem that many Adsense Publishers face is generating enough targeted traffic to their websites to get the clicks they need to profit.



This is just an example. Target what you sell to their needs and your sales and sign ups will increase!



Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you're business is all about. Friends can also help you market your goods.



The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they do not know you.



2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.



While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you. If you decide to sell something that is not entirely popular or profitable you are seeking out failure. Do your research and you will see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around. This will make your efforts viral.



3) Make friends with other opt-in list users. This is very beneficial, especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you on the internet to use, there is nothing like getting a first hand account from someone you trust.



Experienced opt-in list users will be able to tell you what to do and what not to do because, they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.



Building a profitable opt-in list does not just happen overnight. There are many preparations and efforts to be taken. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.



Chris Peterson

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