Pay Per Click Adwords - A sleeping giant? (PPC) by Maxine Clark

How do I get my site come up on google? Every day it seems someone asks me

this question - for those up who know the answer it's all very obvious and not

so hard to understand but to your average internet user search engines are

a total mystery. Terms like SEO SEM and PPC mean nothing to most people, less

than nothing!

SEM (search engine marketing) is

big business today. Mainstream companies new to online marketing are now

directing considerable budgets normally reserved for other forms of media

straight at PPC. This revolutionary business model delivers customers at a

determinable cost unlike TV print or radio. PPC allows the user to control

customer acquisition cost better than any other advertising

platform, it also gives flexibility over geographical elements, delivery time &

budget control, the ability to alter creative material instantly and directly

compare results. PPC gives advertisers powerful reporting tools to track

customer traffic patterns and spending habits.

This level of customization is not available with other forms of media and

large business with large budgets are now starting to sit up and take notice of

the trend to the online advertising model. PPC has little downside risk and an

expanding audience that is growing more comfortable with online products and

services, online revenues are growing rapidly across almost every market you can

think of so at this stage we are only seeing the tip of the iceberg. PPC is only

going to get bigger and more effective.

Of the PPC options google by far represents the very best option in terms of

exposure, the interface to google adwords is currently the very best around so

they dominate the PPC world in a similar manner to organic search results. The

google model encourages relevance for advertisers by assigning a quality score

to pages advertised and matches them to chosen keywords. The google quality

score has a direct impact on advertisers costs so this encourages relevant

products matched to pages and keywords chosen for a particular advert. Creative

text also plays a role with quality score as does on page optimization in a

similar manner to organic search pages. In effect to get the best from an

adwords campaign an advertiser needs to have completely optimized website and

product or service pages. Good SEM

companies will handle the total organic and PPC process taking the over the

total SEO task.

Maxine Clarke - With 6 years online doing SEO and developing websites
Maxine is helping business managers bring more visitors to their
websites. http:/www.moreclicks.com.au
offers a full suite of SEO & SEM services for online business.



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