How To Use PPC To Build Your Opt-In List by Kurt Naulaerts
When it comes to building a subscriber base, a little bit of money goes a long way. Most paid list-building methods are relatively inexpensive, and if used properly will more than pay for themselves in a short period of time.
For every paid method of obtaining subscribers, you will need your complete site URL and a brief (one- to three-sentence) description of your site. Word your description the same way you would in your autoresponder messages: make it short, to the point, and compelling. You will also need a list of keywords you want people to be able to find your site with through search engines.
Some popular paid list-building techniques are:
PPC (Pay-Per-Click) Campaigns
Pay-per-click ad campaigns bring visitors to your landing page by advertising your site on strategic points on the front search results page of keywords related to your topic. The term "pay-per-click" refers to the way you pay for the ads: a certain amount is deducted from your account -the money you put in to fund the campaign- each time someone clicks on your link. The most popular PPC program is Google AdWords; basically, though, all PPC campaigns work the same way.
Here is how it works: when you sign up with AdWords, you submit a list of keywords and product descriptions. For example, if you were offering an e-book about how to increase web site profits, a list of your keywords might be: website, web site, web site profits, increase profits, internet, internet profit, online profit, online business, internet business, web site business, make money online, and so forth. Come up with as many keywords and search terms as possible so you can increase your chances of getting visitors. You may also consider including common misspellings of your most important keywords. In the previous example, possibilities would be: bizness, busness, inernet.
NOTE: You can use Google's free keyword tool to generate even more related search terms for your topic.
AdWords ads appear on the right-hand side of Google's search result pages in shaded boxes. The ads consist of four lines: the first line is the title of your ad, the last is the URL of your site, and the two middle lines are descriptive text. Length is limited -25 characters for the title, and 35 characters each for descriptive text- so you should choose your wording carefully. Also, you can not use excessive punctuation (Make Lots of Cash!!!), gimmicky repetition (Money, Money, Money!), or inappropriate symbols/abbreviations (Big Bux @ my site 4 U).
AdWords operates on a pay-per-click basis. This means you pay nothing for your ads unless someone clicks on them. When you set up an AdWords account, you assign a monetary value to your keywords according to how much you are willing to pay for each click on your search terms. The minimum value you can assign to a keyword is 1 cent. You can start an account with $5, and you will never be required to put more in. However, if you find your web site traffic increasing, you may want to consider adding to your advertising budget. In addition to the minimum, you will set a maximum cost-per-click (CPC) value for your keywords. But even if you reach the maximum, the AdWords program automatically determines the lowest price you need to keep your ranking.
Yahoo! also offers a popular PPC program called Yahoo! Search Marketing (formerly Overture). The major difference between the Yahoo and the Google programs is that Yahoo requires a minimum monthly spend of $50. You may find one more effective than the other. It is always helpful to try multiple methods. More visitors means more sales!
Kurt Naulaerts and Joey Smith built their knowledge of online marketing by studying at home at The Online University. Almost 1.000 video tutorials cover every corner of internet marketing.
Article Source: ArticleTap | Free Article Content And Submission
Friday, January 26, 2007
Google AdWords: 5 Secrets for a Successful Campaign by Carl Duncker
5 Secrets Of A Successful Google AdWords Campaign
The success of a Google AdWords project can be significantly enhanced if you follow 5 simple steps.
Step 1 - Define your marketing objectives
What are your marketing objectives?
Many users of Google AdWords become shortsighted and use the system to drive traffic to their site for instant sales. This leaves those companies who sell through other outlets, such as retail, confused as to where their opportunities lie with Google AdWords.
Google AdWords can help with 3 possible marketing objectives:
1. Direct Sales
If you simply wish to sell a product "off-the-shelf" then Google AdWords is perfect for you.
Drive traffic instantly to your web page and hey presto! Well, that's the theory.
2. Brand Awareness
Even if you're unlikely to achieve a sale on the internet, Google AdWords offers a unique and cost-effective opportunity for raising awareness of new products.
Take my example:
I was delivering some marketing training recently to a multinational dairy produce company and they happened to mention a new cheese product.
We discussed using Google AdWords and at first they couldn't see the opportunity. That was until we calculated how many searches are conducted each month for cheese. Some 20,000 if I recall correctly!
Do you know how much these companies spend on advertsising to raise awareness? Hundreds of thousands of pounds, dollars or whatever currency.
Yet here are 20,000 interested buyers searching for "cheese" where a minimum bid would succeed in getting the company infront of almost 1/4 million potential buyers each year! How great would that be.
Then by having these potential buyers sign up to some form of opt-in a long-term relationship can begin to develop.
3. Educational
Our local and central governments spend fortunes on raising awareness of social issues in an attempt to change behaviours.
Yet a search for "stop smoking", for example, provides us with a collection of private companies only. That's an opportunity wasted.
Step 2 - Analysis
Many new users to Google AdWords hit what is now known as the 'learning curve'.
Enthusiastically, marketers jump in to this new arena full of hope and excitement only to be disappointed. Campaigns cost too much and deliver too little.
The desired level of return can be achieved through effective analysis and planning.
For instance, you should use a service such as goodkeywords.com to understand EXACTLY how many searches are conducted for your keywords.
Also, wise marketers assess the level of competition for their main keywords to understand where they are likely to be effective and where they are not.
Step 3 - Create Campaign
When you know your strategy, A Google AdWords campaign can be created simply but effectively using your chosen keywords.
AdGroups should be grouped in a way which allows for ease of management.
Keywords ahould be selected in a way which provides for the most optimal return on investment.
Step 4 - Communicate
The most value you will gain from a customer is in the future not in the now.
Successful companies understand the rewards that can be gained by developing and nurturing a successful long-term relationship with a customer.
This can be done by online methods of e-mail newsletters or blog feeds plus traditional offline methods such as direct mail.
Step 5 - Monitor and Modify
All campaigns can be improved. Try split-testing with different headlines and ad text. A continuous improvement approach will lead to consistently higher click through rates and lower costs.
So there you have it - 5 Secrets of a Successful Google AdWords Campaign
Carl Duncker is a Google AdWords consultant specialising in the delivery of Google pay per click management campaigns and ppc advertizing services. Discover more about his pay per click services at http://www.thepayperclickfirm.com
Article Source: ArticleCube.com Article Directory | Submit Articles | Search & Find Free Articles
5 Secrets Of A Successful Google AdWords Campaign
The success of a Google AdWords project can be significantly enhanced if you follow 5 simple steps.
Step 1 - Define your marketing objectives
What are your marketing objectives?
Many users of Google AdWords become shortsighted and use the system to drive traffic to their site for instant sales. This leaves those companies who sell through other outlets, such as retail, confused as to where their opportunities lie with Google AdWords.
Google AdWords can help with 3 possible marketing objectives:
1. Direct Sales
If you simply wish to sell a product "off-the-shelf" then Google AdWords is perfect for you.
Drive traffic instantly to your web page and hey presto! Well, that's the theory.
2. Brand Awareness
Even if you're unlikely to achieve a sale on the internet, Google AdWords offers a unique and cost-effective opportunity for raising awareness of new products.
Take my example:
I was delivering some marketing training recently to a multinational dairy produce company and they happened to mention a new cheese product.
We discussed using Google AdWords and at first they couldn't see the opportunity. That was until we calculated how many searches are conducted each month for cheese. Some 20,000 if I recall correctly!
Do you know how much these companies spend on advertsising to raise awareness? Hundreds of thousands of pounds, dollars or whatever currency.
Yet here are 20,000 interested buyers searching for "cheese" where a minimum bid would succeed in getting the company infront of almost 1/4 million potential buyers each year! How great would that be.
Then by having these potential buyers sign up to some form of opt-in a long-term relationship can begin to develop.
3. Educational
Our local and central governments spend fortunes on raising awareness of social issues in an attempt to change behaviours.
Yet a search for "stop smoking", for example, provides us with a collection of private companies only. That's an opportunity wasted.
Step 2 - Analysis
Many new users to Google AdWords hit what is now known as the 'learning curve'.
Enthusiastically, marketers jump in to this new arena full of hope and excitement only to be disappointed. Campaigns cost too much and deliver too little.
The desired level of return can be achieved through effective analysis and planning.
For instance, you should use a service such as goodkeywords.com to understand EXACTLY how many searches are conducted for your keywords.
Also, wise marketers assess the level of competition for their main keywords to understand where they are likely to be effective and where they are not.
Step 3 - Create Campaign
When you know your strategy, A Google AdWords campaign can be created simply but effectively using your chosen keywords.
AdGroups should be grouped in a way which allows for ease of management.
Keywords ahould be selected in a way which provides for the most optimal return on investment.
Step 4 - Communicate
The most value you will gain from a customer is in the future not in the now.
Successful companies understand the rewards that can be gained by developing and nurturing a successful long-term relationship with a customer.
This can be done by online methods of e-mail newsletters or blog feeds plus traditional offline methods such as direct mail.
Step 5 - Monitor and Modify
All campaigns can be improved. Try split-testing with different headlines and ad text. A continuous improvement approach will lead to consistently higher click through rates and lower costs.
So there you have it - 5 Secrets of a Successful Google AdWords Campaign
Carl Duncker is a Google AdWords consultant specialising in the delivery of Google pay per click management campaigns and ppc advertizing services. Discover more about his pay per click services at http://www.thepayperclickfirm.com
Article Source: ArticleCube.com Article Directory | Submit Articles | Search & Find Free Articles
FAQ’s About Google AdWords by Matt Bacak
If you are a savvy Internet marketer then you know the immense power of Google AdWords. Google AdWords can drive a significant amount of traffic to your website which leads to sales. More sales mean more money in your pocket. Since Google AdWords is so important, it is crucial that you optimize your use of Google AdWords. Therefore, following are common questions and issues that arise in using Google AdWords. They may be issues that you are aware of or have never thought of before. Read on to see if you are maximizing the benefits of Google AdWords.
Google AdWords Question #1: Let's say that your Google Adwords campaign was successful for 4-5 weeks then the rate of conversion began to diminish significantly. What modifications can you make to fix this problem? First, look to see if you have changed anything in your Google Adwords account. Did you make any changes such as changing keywords and headlines that could affect your Google Adwords success? If you haven't changed anything in your Google Adwords campaign then modify your squeeze page.
Look at your squeeze page carefully. Does your testimonial match the set up and/or information in your squeeze page? You can modify your verbiage or change the focus of the testimonial if need be. This may help solve the problem.
Google AdWords Question #2: You also want to set up a Yahoo keywords account. Is there an easy way to copy all your keywords from your Google Adwords account into your Yahoo keywords account? Yes. You can copy and paste keywords from Google Adwords that are performing the best for you and bring them into Yahoo when setting up a Yahoo keywords account. You can also take your top performing ads in Google Adwords and bring them into Yahoo.
Google AdWords Question #3: How does the Dynamic Keyword Insertion code work? For example, you may have an ad pop in Google in which only the keyword shows up and NOT the headline. Why does this happen? If the keyword somebody types into Google is short enough to fit in the headline then the headline will only consist of the keyword. If the keyword somebody types into Google is very long (i.e. several words) then your default headline will show up instead. Test and tweak your Google Adwords.
Google AdWords Question #4: Where can you get split-test software? How much does it cost? Google AdWords has a split-test feature, but you may also want to split your squeeze page and sales letter. Use One shopping Cart/Kick Start Cart to split test your squeeze page and sales letter. These programs have an ad tracker feature. It lets you conduct A-B split tests and A-B-C split test options.
Copyright (c) 2007 The Powerful Promoter
Matt Bacak, The Powerful Promoter and Entrepreneur Magazine e-Biz radio show host, became a "#1 Best Selling Author" in just a few short hours. He has helped a number of clients target his specialty, opt-in email direct marketing systems. The Powerful Promoter is not only a sought-after internet marketer but has also marketed for some of the world's top experts whose reputations would shrivel if their followers ever found out someone else coached them on their online marketing strategies. For more information, visit Bacak's site at
http://www.powerfulpromoter.com or sign up for his Powerful Promoting Tips at http://www.promotingtips.com
Article Source: ArticleCube.com Article Directory | Submit Articles | Search & Find Free Articles
If you are a savvy Internet marketer then you know the immense power of Google AdWords. Google AdWords can drive a significant amount of traffic to your website which leads to sales. More sales mean more money in your pocket. Since Google AdWords is so important, it is crucial that you optimize your use of Google AdWords. Therefore, following are common questions and issues that arise in using Google AdWords. They may be issues that you are aware of or have never thought of before. Read on to see if you are maximizing the benefits of Google AdWords.
Google AdWords Question #1: Let's say that your Google Adwords campaign was successful for 4-5 weeks then the rate of conversion began to diminish significantly. What modifications can you make to fix this problem? First, look to see if you have changed anything in your Google Adwords account. Did you make any changes such as changing keywords and headlines that could affect your Google Adwords success? If you haven't changed anything in your Google Adwords campaign then modify your squeeze page.
Look at your squeeze page carefully. Does your testimonial match the set up and/or information in your squeeze page? You can modify your verbiage or change the focus of the testimonial if need be. This may help solve the problem.
Google AdWords Question #2: You also want to set up a Yahoo keywords account. Is there an easy way to copy all your keywords from your Google Adwords account into your Yahoo keywords account? Yes. You can copy and paste keywords from Google Adwords that are performing the best for you and bring them into Yahoo when setting up a Yahoo keywords account. You can also take your top performing ads in Google Adwords and bring them into Yahoo.
Google AdWords Question #3: How does the Dynamic Keyword Insertion code work? For example, you may have an ad pop in Google in which only the keyword shows up and NOT the headline. Why does this happen? If the keyword somebody types into Google is short enough to fit in the headline then the headline will only consist of the keyword. If the keyword somebody types into Google is very long (i.e. several words) then your default headline will show up instead. Test and tweak your Google Adwords.
Google AdWords Question #4: Where can you get split-test software? How much does it cost? Google AdWords has a split-test feature, but you may also want to split your squeeze page and sales letter. Use One shopping Cart/Kick Start Cart to split test your squeeze page and sales letter. These programs have an ad tracker feature. It lets you conduct A-B split tests and A-B-C split test options.
Copyright (c) 2007 The Powerful Promoter
Matt Bacak, The Powerful Promoter and Entrepreneur Magazine e-Biz radio show host, became a "#1 Best Selling Author" in just a few short hours. He has helped a number of clients target his specialty, opt-in email direct marketing systems. The Powerful Promoter is not only a sought-after internet marketer but has also marketed for some of the world's top experts whose reputations would shrivel if their followers ever found out someone else coached them on their online marketing strategies. For more information, visit Bacak's site at
http://www.powerfulpromoter.com or sign up for his Powerful Promoting Tips at http://www.promotingtips.com
Article Source: ArticleCube.com Article Directory | Submit Articles | Search & Find Free Articles
Private Placement Memorandums by Susan Mackasey
An Introduction to Private Placement Memorandums and Regulation D (Reg D)
Reg D (formally known as Regulation D) was implemented in 1982. Reg D allows companies to raise investment capital by selling equity or debt securities without having to file a registration statement with the Securities and Exchange Commission (SEC). This enables money to be invested in a company from private investors in the form of stocks and bonds. A deal that offers securities to a number of private accredited investors is called a Private Placement Offering (PPO). In order to secure funds, A
Private Placement Memorandum (PPM) is required. This confidential document discloses all relevant and significant information to investors -- the firms transaction structure (equity ownership or debt financing), proposed operations, terms of the investment, management details, potential risks, etc.. In order to develop the Private Placement Memorandum, it is important to understand the details of Regulation D. .
Reg D has six rules: Rules 501, 502, 503: Terms and conditions that apply in Reg D are defined in these three rules.
Rule 504: Applies to transactions of securities in any consecutive twelve-month period where the value of transitions is under 1 million USD. This rule allows companies to sell securities that are not restricted by specific guidelines. In addition it allows for the payment of commissions, and imposes no specific limit on the number of investors.
Rule 505: This applies to transactions where less than $5,000,000 of securities is sold in any consecutive twelve-month period. Sales to thirty-five "non-accredited" investors and to an unlimited number of accredited investors are allowed. It's not permitted to have General Advertising and/or General Solicitation.
Rule 506: Rule 506 does not impose a dollar limitation on the offering. It is open to all issuers for offerings sold to not more than thirty-five "non-accredited purchasers" and an unlimited number of accredited investors. General solicitation is banned as is general advertising.
There are 2 Primary Types of Regulation D Offerings:
Equity: This scenario is pretty much what it sounds like. The firm raises capital by selling stocks (or other membership units). New investors have to be confident in the success of the company; they will receive no payments if the company does not succeed. They will, of course, profit handsomely if the company does succeed.
Debt: A group of investors lends capital to the company. This is very similar to a traditional financial institution providing the loan but more flexible. The annual rate of return and the maturity date are clearly laid out in advance.
Private Placement Memorandum
To be successful in raising capital, a company should have (a) a sound business plan and (b) a Private Placement Memorandum that discloses the full facts of the business venture and the desired investment and terms. This Private Placement Memorandum should be developed by qualified professionals in order to ensure that all aspects are covered properly.
Article Source: ArticleTap | Free Article Content And Submission
An Introduction to Private Placement Memorandums and Regulation D (Reg D)
Reg D (formally known as Regulation D) was implemented in 1982. Reg D allows companies to raise investment capital by selling equity or debt securities without having to file a registration statement with the Securities and Exchange Commission (SEC). This enables money to be invested in a company from private investors in the form of stocks and bonds. A deal that offers securities to a number of private accredited investors is called a Private Placement Offering (PPO). In order to secure funds, A
Private Placement Memorandum (PPM) is required. This confidential document discloses all relevant and significant information to investors -- the firms transaction structure (equity ownership or debt financing), proposed operations, terms of the investment, management details, potential risks, etc.. In order to develop the Private Placement Memorandum, it is important to understand the details of Regulation D. .
Reg D has six rules: Rules 501, 502, 503: Terms and conditions that apply in Reg D are defined in these three rules.
Rule 504: Applies to transactions of securities in any consecutive twelve-month period where the value of transitions is under 1 million USD. This rule allows companies to sell securities that are not restricted by specific guidelines. In addition it allows for the payment of commissions, and imposes no specific limit on the number of investors.
Rule 505: This applies to transactions where less than $5,000,000 of securities is sold in any consecutive twelve-month period. Sales to thirty-five "non-accredited" investors and to an unlimited number of accredited investors are allowed. It's not permitted to have General Advertising and/or General Solicitation.
Rule 506: Rule 506 does not impose a dollar limitation on the offering. It is open to all issuers for offerings sold to not more than thirty-five "non-accredited purchasers" and an unlimited number of accredited investors. General solicitation is banned as is general advertising.
There are 2 Primary Types of Regulation D Offerings:
Equity: This scenario is pretty much what it sounds like. The firm raises capital by selling stocks (or other membership units). New investors have to be confident in the success of the company; they will receive no payments if the company does not succeed. They will, of course, profit handsomely if the company does succeed.
Debt: A group of investors lends capital to the company. This is very similar to a traditional financial institution providing the loan but more flexible. The annual rate of return and the maturity date are clearly laid out in advance.
Private Placement Memorandum
To be successful in raising capital, a company should have (a) a sound business plan and (b) a Private Placement Memorandum that discloses the full facts of the business venture and the desired investment and terms. This Private Placement Memorandum should be developed by qualified professionals in order to ensure that all aspects are covered properly.
Article Source: ArticleTap | Free Article Content And Submission
What To Know About Pay Per Click Search Engine Advertising in Your Google Adwords Campaign by Leonard Bartholomew
If you are one of those people that has not had any luck with your pay per click search engine advertising, chances are you are not building your keyword advertising lists correctly. In order to get the most from google adwords, you have to know what keywords are going to work best for your field and what keywords are going to generate the most traffic. With these tips you will find your google adwords campaign will be made easy.
The first step to making a keyword list is to write down your targeted traffic and keywords you think suit them best. One of the easiest ways to do this is to think about how you would search for your product in the search engines. If you search for your product with these keywords, chances are hundreds of thousands of other people are doing the same thing.
Profitable keywords for your pay per click search engine advertising campaign can be found using the overture keyword suggestion tool. This will allow you to find what keywords are being searched the most, which will help you generate more traffic to your website. Place the top few keywords that you find in your titles of articles and blog posts, along with the first few sentences of the content on your website. The more you place the top keywords or targeted keywords on your website, the better chance you will have of climbing higher on the search engines.
Another great thing with a keyword suggestion tool like Overture is that you can find a large list of profitable keywords. This will allow you to build a list of multiple ways people are searching for the same product. If you can target multiple keywords, you will be able to have several lists on many of your pages. The more keywords you place on your website, the better chance you have to make money from it. If you can target several keywords as oppose to one or two you can cut down on repetition.
When you are choosing keywords, try and be as specific as possible. If you want to generate any kind of traffic that is specific to your site, you want to stay away from vague and basic keywords. By selecting specific keywords it lowers the competition you will face for the keyword and lower the cost per click you will be spending. By having specific keywords you will assure yourself that your keywords bring in qualified traffic that is worth your time.
There are multiple ways to make your pay per click search engine advertising campaigns made easy and specifying your keyword list is just the start. While there are many things you can do to get the most out of your keyword lists, finding the most specific and cost efficient keywords using a keyword suggestion tool is one of the best things you can do. After creating a list, you will be on your way to making money in no time.
Leonard Bartholomew, B.S. Computer Science. My SEO help site will assist you in finding the most profitable keywords. Find tips, tools, products and more about pay per click advertising .
Article Source: ArticleCube.com Article Directory | Submit Articles | Search & Find Free Articles
If you are one of those people that has not had any luck with your pay per click search engine advertising, chances are you are not building your keyword advertising lists correctly. In order to get the most from google adwords, you have to know what keywords are going to work best for your field and what keywords are going to generate the most traffic. With these tips you will find your google adwords campaign will be made easy.
The first step to making a keyword list is to write down your targeted traffic and keywords you think suit them best. One of the easiest ways to do this is to think about how you would search for your product in the search engines. If you search for your product with these keywords, chances are hundreds of thousands of other people are doing the same thing.
Profitable keywords for your pay per click search engine advertising campaign can be found using the overture keyword suggestion tool. This will allow you to find what keywords are being searched the most, which will help you generate more traffic to your website. Place the top few keywords that you find in your titles of articles and blog posts, along with the first few sentences of the content on your website. The more you place the top keywords or targeted keywords on your website, the better chance you will have of climbing higher on the search engines.
Another great thing with a keyword suggestion tool like Overture is that you can find a large list of profitable keywords. This will allow you to build a list of multiple ways people are searching for the same product. If you can target multiple keywords, you will be able to have several lists on many of your pages. The more keywords you place on your website, the better chance you have to make money from it. If you can target several keywords as oppose to one or two you can cut down on repetition.
When you are choosing keywords, try and be as specific as possible. If you want to generate any kind of traffic that is specific to your site, you want to stay away from vague and basic keywords. By selecting specific keywords it lowers the competition you will face for the keyword and lower the cost per click you will be spending. By having specific keywords you will assure yourself that your keywords bring in qualified traffic that is worth your time.
There are multiple ways to make your pay per click search engine advertising campaigns made easy and specifying your keyword list is just the start. While there are many things you can do to get the most out of your keyword lists, finding the most specific and cost efficient keywords using a keyword suggestion tool is one of the best things you can do. After creating a list, you will be on your way to making money in no time.
Leonard Bartholomew, B.S. Computer Science. My SEO help site will assist you in finding the most profitable keywords. Find tips, tools, products and more about pay per click advertising .
Article Source: ArticleCube.com Article Directory | Submit Articles | Search & Find Free Articles
Internals Of An eBay Store by Claude Bourgoin
EBay has evolved over the past 10 years and now it is more than just an auction site. In fact, billions of dollars in fixed-priced items sell through eBay stores there every year. What started as a virtual flea market is now a thriving online marketplace that accounts for almost 10% of the entire world's ecommerce sales, year after year.
From a branding perspective, serious web marketers can't afford to forget about eBay stores, and most successful marketers utilize eBay stores as a place not only to liquidate merchandise and generate brand awareness, but also to acquire new customers.
There is currently a lot of controversy regarding the eBay stores. With approx 500,000 online stores, which are set up more like a retail sites then traditional eBay auction listings and representing 83% of all listing, stores only generate 9% revenue for the auction giant. In order to increase the low revenue generated from stores, eBay recently introduced new fee structure where stores will see their selling fees go from approx 7% to 10 % of the final selling price.
So while the increases may appear small many store owners are complaining it's going to drive some of them out of business, because on top of eBay fees you have store fees, picture storage fees, listing fees, promotional fees, and when it sells, they get hit with selling fees, and then Pay Pal fees. With all the fees many less sellers operating on a tighter margin are seeing themselves being squeezed out of the stores. Regardless of the recent price increases many would argue that eBay stores still offer great value for the money, at a base price of only 16$ per month the eBay stores offers many great features including;
1.A single, branded place on the web to boost your brand awareness.
2.An HTML site editor to personalize your store.
3.Store Home Page and Unlimited Product Pages.
4.In addition to Auction-style and Fixed Price, eBay Stores subscribers get access to inventory insertion format which has a longer duration and lower Insertion Fees.
5.You get your very own URL so you can drive all online buyers directly to your Store.
6.Stores logo appears next to your Store name in listings.
7.All listings include an additional "See All Items Listed in Your Store" link.
8.Listings show up in eBay Stores gateway search and browse results.
9.Customized e-newsletters and promotional emails.
10.Analytics of your Store traffic to improve you're merchandising strategies.
11.Integrated bookkeeping-great for QuickBooks users.
Because of eBay's very strict rules against advertising your website on regular eBay auction listings, an indirect feature offered by the stores include, the ability to advertise your web site and link to it. So directing traffic through an eBay Store is the only way that you can cost-effectively advertise your brand and product line on eBay. You can post and advertise your products on an eBay Store for as little as $0.05 per item per month, and store items get cross-linked from any of your featured eBay Auction listings bringing you tremendous targeted traffic.
With so many sites fighting to get up in search engines result pages (SERP) like Google and Yahoo, and with eBay getting most of the auction traffic an eBay Stores constitute an essential factor in any eBay or ecommerce strategy. For a very low investment you get high visibility, analytics monitoring tools, and increase your other site's visibility and you get to move products as well. So as some less profitable entrepreneurs may get squeezed out of eBay stores many shrewd ones will be looking to get in.
Claude Bourgoin (MBA) is a marketing consultant and
a contributing author on web marketing and online auction. He can be reached here for more on auctions.
Article Source: ArticleTap | Free Article Content And Submission
EBay has evolved over the past 10 years and now it is more than just an auction site. In fact, billions of dollars in fixed-priced items sell through eBay stores there every year. What started as a virtual flea market is now a thriving online marketplace that accounts for almost 10% of the entire world's ecommerce sales, year after year.
From a branding perspective, serious web marketers can't afford to forget about eBay stores, and most successful marketers utilize eBay stores as a place not only to liquidate merchandise and generate brand awareness, but also to acquire new customers.
There is currently a lot of controversy regarding the eBay stores. With approx 500,000 online stores, which are set up more like a retail sites then traditional eBay auction listings and representing 83% of all listing, stores only generate 9% revenue for the auction giant. In order to increase the low revenue generated from stores, eBay recently introduced new fee structure where stores will see their selling fees go from approx 7% to 10 % of the final selling price.
So while the increases may appear small many store owners are complaining it's going to drive some of them out of business, because on top of eBay fees you have store fees, picture storage fees, listing fees, promotional fees, and when it sells, they get hit with selling fees, and then Pay Pal fees. With all the fees many less sellers operating on a tighter margin are seeing themselves being squeezed out of the stores. Regardless of the recent price increases many would argue that eBay stores still offer great value for the money, at a base price of only 16$ per month the eBay stores offers many great features including;
1.A single, branded place on the web to boost your brand awareness.
2.An HTML site editor to personalize your store.
3.Store Home Page and Unlimited Product Pages.
4.In addition to Auction-style and Fixed Price, eBay Stores subscribers get access to inventory insertion format which has a longer duration and lower Insertion Fees.
5.You get your very own URL so you can drive all online buyers directly to your Store.
6.Stores logo appears next to your Store name in listings.
7.All listings include an additional "See All Items Listed in Your Store" link.
8.Listings show up in eBay Stores gateway search and browse results.
9.Customized e-newsletters and promotional emails.
10.Analytics of your Store traffic to improve you're merchandising strategies.
11.Integrated bookkeeping-great for QuickBooks users.
Because of eBay's very strict rules against advertising your website on regular eBay auction listings, an indirect feature offered by the stores include, the ability to advertise your web site and link to it. So directing traffic through an eBay Store is the only way that you can cost-effectively advertise your brand and product line on eBay. You can post and advertise your products on an eBay Store for as little as $0.05 per item per month, and store items get cross-linked from any of your featured eBay Auction listings bringing you tremendous targeted traffic.
With so many sites fighting to get up in search engines result pages (SERP) like Google and Yahoo, and with eBay getting most of the auction traffic an eBay Stores constitute an essential factor in any eBay or ecommerce strategy. For a very low investment you get high visibility, analytics monitoring tools, and increase your other site's visibility and you get to move products as well. So as some less profitable entrepreneurs may get squeezed out of eBay stores many shrewd ones will be looking to get in.
Claude Bourgoin (MBA) is a marketing consultant and
a contributing author on web marketing and online auction. He can be reached here for more on auctions.
Article Source: ArticleTap | Free Article Content And Submission
Basic Web Analytic Terminology by hamoonjoon
Web stats. Site statistics. Don't run away... you need to read this! The very thought of deciphering site statistic programs sends many site owners running to do all kinds of tasks that are less painful and tedious, like going to the dentist or cleaning the tile grout with a toothbrush.
If you know what you are looking for, site stats are not that painful and can be a real motivator to improve performance. They are the scoreboard that allows you to benchmark your performance and challenge you to find ways to make your site convert at a higher rate; more sales, more signups, more participation.
Let's review some of the basic terminology you will find in most web analytics program and demystify it so that you know what to measure, what to ignore, and what it all means.
Hits
Hits are the most overused and misunderstood measurement in web analytics. In the early days, people would brag about how many hits their website got... today most people know that hits are not a reliable measurement.
A hit is any element called by your browser when it requests a page. A single page may register a single hit or hundreds of hits based o¬n how it has been built. Images, external style sheets, external java scripts, and other elements that require the server
to pull a file to build the page register as hits. Since every page has a different number of elements, hits are not a reliable measurement.
Files
A file is a hit that actually returned data from the server. Not all hits return data. Cached elements and errors are examples of hits that are not counted as files. This measurement is not likely to be helpful to you either.
Pages or Page Views
A Page or Page View is a measurement of the pages requested from the server. This is a good measurement to keep up with. You can get a rough idea of the number of pages the average visitor views by dividing this number by the number of visitors.
Page views can give you an idea of whether or not visitors are finding what they need o¬n your site and progressing through it or viewing a single page and leaving.
Sites, Unique Visitors, and Repeat Visitors
Sites and unique visitors increment your visitors by recording their IP address. This gives you an idea of the number of visitors to your site in a given time period. It's not entirely accurate as people visiting your site from the same IP address (such as people o¬n an office network or o¬n dial-up where IP's rotate) will be counted as a single site or visitor.
Repeat visitors simply takes that IP address and compares it to see if the same IP address has visited more than o¬nce. Again, a margin of error for multiple users o¬n the same IP address will skew this number.
Session and Visit Duration
This metric tries to measure the amount of time a user browsed your site. While it seems like a good idea to measure this, it's not a very accurate measurement. People may not be actively browsing your site, but they may have it open. A visit may "time out" at different intervals, and a new session is started for the same visitor.
One thing to note would be a large number of very short visits; it may indicate your search terms are not very well targeted and people are not finding what they expect o¬n your site.
Referrers or Referring Sites
The link a visitor clicked o¬n to arrive at your site is counted as a referrer or referring site. A large number of your referrers will be internal pages, the rest will be other sites or search engines. You may also see some web-based e-mail programs in your
referrer logs. Bookmarked pages and urls typed directly into the browser will not show a referrer.
Referring sites is definitely something you want to watch- you can tell who is linking to you and how much traffic they send, including the search engines. When checking referring sites, don't click the URL in your web analytics program... copy and paste it into a new browser window. Otherwise your stats page will then appear in their referring sites!
Search Terms and Search Strings
Search terms and search strings are pulled from the referring url from traffic sent by search engines. Search strings are more useful than search terms...just because a single words are listed in the search terms does not mean a visitor found your site by
typing in that o¬ne word. It's simply every word in the search strings listed separately.
Search strings can tell you a lot about your search engine traffic- Are there phrases there you didn't expect? What phrases that you did expect are missing?
Browsers, User Agents, and Operating Systems
Browsers or user agents and operating systems will tell you what type of browser and operating system your visitors are using, often detailing it to the version number. You may want to double-check to see how your pages render in the browsers your
visitors are using. Don't get lulled into a false sense of security by a small percentage of users for a specific browser... translate that percentage into actual numbers. You may want to check again for browser compatibility!
This information will typically show you the search engine robots traffic as well; you can see how often they are visiting your site and how many pages they are viewing.
Entry and Exit Pages
This is an interesting metric- it details the top entry pages (the first page a visitor arrives at) and the top exit pages (the last page they view before leaving or timing out). This can help you identify the high interest pages and the pages where you are
losing visitors.
If you can combine this metric with top pages viewed, you can get an idea of how people are progressing through your site.
The Basics
There are many, many things a web analytics package can tell you these days that are truly amazing. o¬nce you grasp the basics of these measurements that are included in any web analytics software, you will understand better what you want to measure and
why. Then it's time to trade up to a full-featured package that can give you that finely detailed information in the way you want to see it.
Most hosts these days have free web analytics programs installed- check your control panel for your sites and see. It's probably labeled as "web stats" or "statistics". The most popular o¬nes are Webalizer, Analog, and AWStats. If you don't have a web analytics program installed but you do have access to your raw logfiles, try Funnel Web (http://www.funnelwebcentral.com/), a free log analyzer.
If you don't have built-in stats or access to your logfiles, get a new host! You really do need to review this information monthly or quarterly to see how your site is doing with traffic and visitors. Put it o¬n your calendar now- start benchmarking! You need to know the score.
By: Hamoon Arbabi
Source: http://homebusiness.nexuswebs.net
Article Source: ArticleCube.com Article Directory | Submit Articles | Search & Find Free Articles
Web stats. Site statistics. Don't run away... you need to read this! The very thought of deciphering site statistic programs sends many site owners running to do all kinds of tasks that are less painful and tedious, like going to the dentist or cleaning the tile grout with a toothbrush.
If you know what you are looking for, site stats are not that painful and can be a real motivator to improve performance. They are the scoreboard that allows you to benchmark your performance and challenge you to find ways to make your site convert at a higher rate; more sales, more signups, more participation.
Let's review some of the basic terminology you will find in most web analytics program and demystify it so that you know what to measure, what to ignore, and what it all means.
Hits
Hits are the most overused and misunderstood measurement in web analytics. In the early days, people would brag about how many hits their website got... today most people know that hits are not a reliable measurement.
A hit is any element called by your browser when it requests a page. A single page may register a single hit or hundreds of hits based o¬n how it has been built. Images, external style sheets, external java scripts, and other elements that require the server
to pull a file to build the page register as hits. Since every page has a different number of elements, hits are not a reliable measurement.
Files
A file is a hit that actually returned data from the server. Not all hits return data. Cached elements and errors are examples of hits that are not counted as files. This measurement is not likely to be helpful to you either.
Pages or Page Views
A Page or Page View is a measurement of the pages requested from the server. This is a good measurement to keep up with. You can get a rough idea of the number of pages the average visitor views by dividing this number by the number of visitors.
Page views can give you an idea of whether or not visitors are finding what they need o¬n your site and progressing through it or viewing a single page and leaving.
Sites, Unique Visitors, and Repeat Visitors
Sites and unique visitors increment your visitors by recording their IP address. This gives you an idea of the number of visitors to your site in a given time period. It's not entirely accurate as people visiting your site from the same IP address (such as people o¬n an office network or o¬n dial-up where IP's rotate) will be counted as a single site or visitor.
Repeat visitors simply takes that IP address and compares it to see if the same IP address has visited more than o¬nce. Again, a margin of error for multiple users o¬n the same IP address will skew this number.
Session and Visit Duration
This metric tries to measure the amount of time a user browsed your site. While it seems like a good idea to measure this, it's not a very accurate measurement. People may not be actively browsing your site, but they may have it open. A visit may "time out" at different intervals, and a new session is started for the same visitor.
One thing to note would be a large number of very short visits; it may indicate your search terms are not very well targeted and people are not finding what they expect o¬n your site.
Referrers or Referring Sites
The link a visitor clicked o¬n to arrive at your site is counted as a referrer or referring site. A large number of your referrers will be internal pages, the rest will be other sites or search engines. You may also see some web-based e-mail programs in your
referrer logs. Bookmarked pages and urls typed directly into the browser will not show a referrer.
Referring sites is definitely something you want to watch- you can tell who is linking to you and how much traffic they send, including the search engines. When checking referring sites, don't click the URL in your web analytics program... copy and paste it into a new browser window. Otherwise your stats page will then appear in their referring sites!
Search Terms and Search Strings
Search terms and search strings are pulled from the referring url from traffic sent by search engines. Search strings are more useful than search terms...just because a single words are listed in the search terms does not mean a visitor found your site by
typing in that o¬ne word. It's simply every word in the search strings listed separately.
Search strings can tell you a lot about your search engine traffic- Are there phrases there you didn't expect? What phrases that you did expect are missing?
Browsers, User Agents, and Operating Systems
Browsers or user agents and operating systems will tell you what type of browser and operating system your visitors are using, often detailing it to the version number. You may want to double-check to see how your pages render in the browsers your
visitors are using. Don't get lulled into a false sense of security by a small percentage of users for a specific browser... translate that percentage into actual numbers. You may want to check again for browser compatibility!
This information will typically show you the search engine robots traffic as well; you can see how often they are visiting your site and how many pages they are viewing.
Entry and Exit Pages
This is an interesting metric- it details the top entry pages (the first page a visitor arrives at) and the top exit pages (the last page they view before leaving or timing out). This can help you identify the high interest pages and the pages where you are
losing visitors.
If you can combine this metric with top pages viewed, you can get an idea of how people are progressing through your site.
The Basics
There are many, many things a web analytics package can tell you these days that are truly amazing. o¬nce you grasp the basics of these measurements that are included in any web analytics software, you will understand better what you want to measure and
why. Then it's time to trade up to a full-featured package that can give you that finely detailed information in the way you want to see it.
Most hosts these days have free web analytics programs installed- check your control panel for your sites and see. It's probably labeled as "web stats" or "statistics". The most popular o¬nes are Webalizer, Analog, and AWStats. If you don't have a web analytics program installed but you do have access to your raw logfiles, try Funnel Web (http://www.funnelwebcentral.com/), a free log analyzer.
If you don't have built-in stats or access to your logfiles, get a new host! You really do need to review this information monthly or quarterly to see how your site is doing with traffic and visitors. Put it o¬n your calendar now- start benchmarking! You need to know the score.
By: Hamoon Arbabi
Source: http://homebusiness.nexuswebs.net
Article Source: ArticleCube.com Article Directory | Submit Articles | Search & Find Free Articles
Search And Web Analytics -- What You Don't Know by Jerry Moyer
I'M THE NUMBERS GUY. IN an interactive agency full of creative, vibrant, idea people, I'm the guy wearing the Coke-bottle glasses and pocket protector who counts all of the traffic to our clients' sites.
I analyze Web traffic, campaign data, and the like to describe and explain users' behaviors and how those behaviors impact business goals. Something not many people do or understand. And when you've done what I do for as long as I've done it (about seven years now), you tend to get a little full of yourself. Well, at least I do. People in marketing are often anxious about math and Microsoft Excel. I do what I can to foster that angst in the name of job security.
However, being the results guy has led me to the often mistaken conclusion that I can get the whole picture using the site data at my disposal. I can tell you what users' needs are by where they go on a site. I can tell you where users run into trouble by where they leave a site, particularly if they leave in the middle of a process. I can tell you about users' expectations of the information architecture by the paths they take, the paths they don't, and by which ones convert better.
But I've got to admit that Web traffic data can't tell you everything. It can't tell you much about users' intent. It can't tell you what users are really looking for or how they would describe what they're looking for. Fortunately, that's where my friends in the search engine marketing department come in.
Of course I believed that I understood search for years. Yes, I understood the difference between an organic and a sponsored listing. I understood what paid inclusion was, how some engines powered others, and why your search rankings may not improve overnight. I even understood what meta tags were, why they were so important in the past, and why they are now so marginalized, poor things.
What I didn't see was the big picture. Understanding how users search, what keywords and engines they use, and how they respond to content within the context of their search peels another layer off the onion of true understanding (I'm sorry for that analogy, I really am). By looking at how users find your site, you can learn so much more about intent and perspective than you can by simply looking at a user's path out of context.
A great example of this deeper understanding occurred while I was working with our search marketing team to develop and measure keyword categories. We took the keyword list we had selected for optimization and created logical groups. By looking at keyword groups, we were essentially building customer segments that gave us greater insight into behavior. We can now track the popularity of searches within keyword groups to see the effect of business cycles, news, and promotion on search behavior. We can also track conversion by keyword group to better understand how our client's site meets the needs of different audiences.
I will resist the temptation to say that after working with our search marketing team, I now know all there is to know. What I think I've learned is that I had better take the thick glasses off before they ruin my vision. And hopefully what you've learned is that there's a lot more to site traffic and search marketing than meets the eye.
Jerry Moyer writes about SEO, SEM and search engine optimization .
Article Source: ArticleCube.com Article Directory | Submit Articles | Search & Find Free Articles
I'M THE NUMBERS GUY. IN an interactive agency full of creative, vibrant, idea people, I'm the guy wearing the Coke-bottle glasses and pocket protector who counts all of the traffic to our clients' sites.
I analyze Web traffic, campaign data, and the like to describe and explain users' behaviors and how those behaviors impact business goals. Something not many people do or understand. And when you've done what I do for as long as I've done it (about seven years now), you tend to get a little full of yourself. Well, at least I do. People in marketing are often anxious about math and Microsoft Excel. I do what I can to foster that angst in the name of job security.
However, being the results guy has led me to the often mistaken conclusion that I can get the whole picture using the site data at my disposal. I can tell you what users' needs are by where they go on a site. I can tell you where users run into trouble by where they leave a site, particularly if they leave in the middle of a process. I can tell you about users' expectations of the information architecture by the paths they take, the paths they don't, and by which ones convert better.
But I've got to admit that Web traffic data can't tell you everything. It can't tell you much about users' intent. It can't tell you what users are really looking for or how they would describe what they're looking for. Fortunately, that's where my friends in the search engine marketing department come in.
Of course I believed that I understood search for years. Yes, I understood the difference between an organic and a sponsored listing. I understood what paid inclusion was, how some engines powered others, and why your search rankings may not improve overnight. I even understood what meta tags were, why they were so important in the past, and why they are now so marginalized, poor things.
What I didn't see was the big picture. Understanding how users search, what keywords and engines they use, and how they respond to content within the context of their search peels another layer off the onion of true understanding (I'm sorry for that analogy, I really am). By looking at how users find your site, you can learn so much more about intent and perspective than you can by simply looking at a user's path out of context.
A great example of this deeper understanding occurred while I was working with our search marketing team to develop and measure keyword categories. We took the keyword list we had selected for optimization and created logical groups. By looking at keyword groups, we were essentially building customer segments that gave us greater insight into behavior. We can now track the popularity of searches within keyword groups to see the effect of business cycles, news, and promotion on search behavior. We can also track conversion by keyword group to better understand how our client's site meets the needs of different audiences.
I will resist the temptation to say that after working with our search marketing team, I now know all there is to know. What I think I've learned is that I had better take the thick glasses off before they ruin my vision. And hopefully what you've learned is that there's a lot more to site traffic and search marketing than meets the eye.
Jerry Moyer writes about SEO, SEM and search engine optimization .
Article Source: ArticleCube.com Article Directory | Submit Articles | Search & Find Free Articles
Blog Optimization for Profit - Part 6 by Jim DeSantis
We’ve discussed about using Google Adsense and other merchants’ affiliate programs to generate profits from your blog. However, here are even more options to monetize your blog.
The first option we’ll be looking at is Chitika. What is Chitika you ask? Chitika is a very innovative contextual advertising program because it can serve very detailed advertisements to your blog that fit perfectly with your blog theme. For example, on your technological gadget blog, Chitika will show advertisements for tech gadgets such as iPods. They show them in different tabs: one for “Best Deals”, another for “Details”, another for “Reviews” and so on. This way, it is more of an informational section for your visitor rather than a blatant advertisement, and naturally the click-through will be higher. You can apply at chitika.com
You can also be an affiliate for Amazon.com. Amazon offers a wide range of products but its predominant niche is in physical books. And, like Adsense, you can select Ad blocks that display products that fit your blog perfectly. Whatever your niche is about, you can probably find a book about it on Amazon.com. Keep in mind though, they do NOT pay big bucks. You can refer visitors to them and earn up to 10% commission. It’s not a lot but if you can manage to refer big volumes of visitors, Amazon is for you. This program really shines when it comes to the ways you can refer visitors: you can use their predefined templates to pull up recent items that match a certain criteria you set, you can target your ad to show a specific item on sale or you can just simply weave your referral links into your blog posts. Every dime helps so join their Associate program if you are into selling hard and soft cover books.
Last, but definitely not least, you can sell advertising space on your blog if your blog is truly popular. Just take a look at blogs like: xiaxue.blogspot.com. That blog receives over 10,000 pageviews every day and naturally merchants will want to strike a deal with the blog’s owner to post their advertisements there. If you manage to pull in huge amounts of traffic like that blog, you can definitely get people to buy ad space on your blog for prices from $150/month upwards, depending on your blog popularity.
To gauge how many pageviews and visitors you get everyday, just use the free tool available at statcounter.com. They have a very detailed setup guide there so I won’t go into it.
If your blog has not acquired a large amount of visitors yet, you can still sell ad space on your blog on a per click or per impression basis. Just visit sites like: adbrite.com. For a complete list of these sites, visit: performancing.com.
This is just one in a 6 part series that should help you drive readers to your blog and maximize earnings and profits from your blog! Yes, it is possible to quit your day job through blogging. All that stands between you and freedom is working smarter, and sometimes harder, towards your goal. It's a balance. Eventually, after you have worked harder, you will be able to work smarter.
I edit 15 blogs. It took 6 months of learning and working harder before I was able to work smarter and begin making extra income.
I did not jump on every offer and rejected those marketers who claimed I could make overnight riches with no work on my part. In fact, I have spent less than $100.00! You can do this too!
Yours for success!
Jim DeSantis
P.S.- Please forward this article to someone who may benefit from it!
Jim DeSantis is a 15 year broadcast News veteran. For all 6 parts of this series and more Self Help Resources on this topic and many other topics visit Jim's Newsman's Favorite Links Blog!
Article Source: ArticleCube.com Article Directory | Submit Articles | Search & Find Free Articles
We’ve discussed about using Google Adsense and other merchants’ affiliate programs to generate profits from your blog. However, here are even more options to monetize your blog.
The first option we’ll be looking at is Chitika. What is Chitika you ask? Chitika is a very innovative contextual advertising program because it can serve very detailed advertisements to your blog that fit perfectly with your blog theme. For example, on your technological gadget blog, Chitika will show advertisements for tech gadgets such as iPods. They show them in different tabs: one for “Best Deals”, another for “Details”, another for “Reviews” and so on. This way, it is more of an informational section for your visitor rather than a blatant advertisement, and naturally the click-through will be higher. You can apply at chitika.com
You can also be an affiliate for Amazon.com. Amazon offers a wide range of products but its predominant niche is in physical books. And, like Adsense, you can select Ad blocks that display products that fit your blog perfectly. Whatever your niche is about, you can probably find a book about it on Amazon.com. Keep in mind though, they do NOT pay big bucks. You can refer visitors to them and earn up to 10% commission. It’s not a lot but if you can manage to refer big volumes of visitors, Amazon is for you. This program really shines when it comes to the ways you can refer visitors: you can use their predefined templates to pull up recent items that match a certain criteria you set, you can target your ad to show a specific item on sale or you can just simply weave your referral links into your blog posts. Every dime helps so join their Associate program if you are into selling hard and soft cover books.
Last, but definitely not least, you can sell advertising space on your blog if your blog is truly popular. Just take a look at blogs like: xiaxue.blogspot.com. That blog receives over 10,000 pageviews every day and naturally merchants will want to strike a deal with the blog’s owner to post their advertisements there. If you manage to pull in huge amounts of traffic like that blog, you can definitely get people to buy ad space on your blog for prices from $150/month upwards, depending on your blog popularity.
To gauge how many pageviews and visitors you get everyday, just use the free tool available at statcounter.com. They have a very detailed setup guide there so I won’t go into it.
If your blog has not acquired a large amount of visitors yet, you can still sell ad space on your blog on a per click or per impression basis. Just visit sites like: adbrite.com. For a complete list of these sites, visit: performancing.com.
This is just one in a 6 part series that should help you drive readers to your blog and maximize earnings and profits from your blog! Yes, it is possible to quit your day job through blogging. All that stands between you and freedom is working smarter, and sometimes harder, towards your goal. It's a balance. Eventually, after you have worked harder, you will be able to work smarter.
I edit 15 blogs. It took 6 months of learning and working harder before I was able to work smarter and begin making extra income.
I did not jump on every offer and rejected those marketers who claimed I could make overnight riches with no work on my part. In fact, I have spent less than $100.00! You can do this too!
Yours for success!
Jim DeSantis
P.S.- Please forward this article to someone who may benefit from it!
Jim DeSantis is a 15 year broadcast News veteran. For all 6 parts of this series and more Self Help Resources on this topic and many other topics visit Jim's Newsman's Favorite Links Blog!
Article Source: ArticleCube.com Article Directory | Submit Articles | Search & Find Free Articles
My First Experiences With Google Adsense by nexxus
My first experiences with the Google Adsense program started this past year when I carefully moved my website to another top name webhosting company. The last pompous company that hosted my site severely restricted the use of outside advertising, accordingly my move was both from a monetary standpoint as well as about having the ability to freely use PHP, CGI and other website wizardry.
At first there was very little, if any, revenue from Google Adsense, but as I learned more about ad placement, border color, and sizing, my income has gradually begun to climb. I've also been blessed with a steady rise in traffic that has also helped increase my Google Adsense earnings. The only drawback that I have incurred is the low cost-per-click ads that the particular content of my site appears to draw. I still continue to experiment with ad placement, border colors, ad sizes, as well as many other creative ways to enhance my profits.
I was recently surprised when one of my website visitors emailed me to say that he was offended by one of the ads on my site. Of course, I could tell immediately he was not concerned by how these ads created an immediate source of income for me, he was only upset by the beliefs this particular ad was disseminating across the great World Wide Web. I could understand this and promptly filtered out the aberrant domain.
Lately I've made use of the channels Google provides when creating many of my content ads. These are especially useful if you want to know which websites are producing clicks and which are just setting there idle. One site in particular was getting zero clicks with only a few impressions daily, so I changed the index page to my resource page that included a Google Adsense header and it immediately began producing clicks. Obviously many of my visitors were not moving beyond my home page to my resources, therefore I altered my resource page to become my index page and it is now producing.
My next exploration with Google Adsense comes in the form of blogs. I just joined a webhost that permits unlimited domains, so that I could assemble a large array of niche blogs. These seem to be the latest craze in adsense income along with other affiliate programs. Thus the latest term “blog farms.” Here I will begin building WordPress blogs that I've found to be a fairly easy content management system. Many state that the best place to create your income-producing blog is Blogger.com. There are many reasons given for this by so-called adsense experts. But this will be reserved for another article at another time. So this is my next big adventure with Google Adsense, one in which I hope will begin to bring the massive checks that we all enthusiastically read about, one in which we all hope will become our own experience in the not too distant future.
Larry Cockerham is the owner of ArticleManiac.com at http://www.articlemaniac.com and has been actively involved in Internet marketing since 2001. Please come visit my website at http://www.google-adsense-solutions.blogspot.com
Article Source: Article Vista
My first experiences with the Google Adsense program started this past year when I carefully moved my website to another top name webhosting company. The last pompous company that hosted my site severely restricted the use of outside advertising, accordingly my move was both from a monetary standpoint as well as about having the ability to freely use PHP, CGI and other website wizardry.
At first there was very little, if any, revenue from Google Adsense, but as I learned more about ad placement, border color, and sizing, my income has gradually begun to climb. I've also been blessed with a steady rise in traffic that has also helped increase my Google Adsense earnings. The only drawback that I have incurred is the low cost-per-click ads that the particular content of my site appears to draw. I still continue to experiment with ad placement, border colors, ad sizes, as well as many other creative ways to enhance my profits.
I was recently surprised when one of my website visitors emailed me to say that he was offended by one of the ads on my site. Of course, I could tell immediately he was not concerned by how these ads created an immediate source of income for me, he was only upset by the beliefs this particular ad was disseminating across the great World Wide Web. I could understand this and promptly filtered out the aberrant domain.
Lately I've made use of the channels Google provides when creating many of my content ads. These are especially useful if you want to know which websites are producing clicks and which are just setting there idle. One site in particular was getting zero clicks with only a few impressions daily, so I changed the index page to my resource page that included a Google Adsense header and it immediately began producing clicks. Obviously many of my visitors were not moving beyond my home page to my resources, therefore I altered my resource page to become my index page and it is now producing.
My next exploration with Google Adsense comes in the form of blogs. I just joined a webhost that permits unlimited domains, so that I could assemble a large array of niche blogs. These seem to be the latest craze in adsense income along with other affiliate programs. Thus the latest term “blog farms.” Here I will begin building WordPress blogs that I've found to be a fairly easy content management system. Many state that the best place to create your income-producing blog is Blogger.com. There are many reasons given for this by so-called adsense experts. But this will be reserved for another article at another time. So this is my next big adventure with Google Adsense, one in which I hope will begin to bring the massive checks that we all enthusiastically read about, one in which we all hope will become our own experience in the not too distant future.
Larry Cockerham is the owner of ArticleManiac.com at http://www.articlemaniac.com and has been actively involved in Internet marketing since 2001. Please come visit my website at http://www.google-adsense-solutions.blogspot.com
Article Source: Article Vista
Adsense Alternatives 2 by John Ugoshowa
Bidvertiser (http://www.bidvertiser.com/)
Like AdSense, Bidvertiser displays text ads in your page. But the difference lies in the fact that advertisers bid over your advertising space, ensuring you earn as much revenue as you possibly can. This also means that bids will increase over time, earning you even more cash. You also get a great way to customize your ads with a very easy to use tool and detailed reports on your site's status.
Quigo AdSonar (http://www.quigo.com/adsonarpublishers.htm)
Quigo AdSonar achieves relevancy by placing a filter according to your site's categories. It also offers you on-line reports of your site's status and the possibility to add your own custom ads replacing ads that don't gain you any revenue. The setup is very simple, in a similar fashion to AdSense's and quite customizable as well.
Vibrant Media IntelliTXT (http://www.intellitxt.com/site/web_01a.html)
Vibrant Media IntelliTXT offers user-activated ads, highlighting certain words within the content of the page and presenting relevant ads when a user hovers his mouse over them. It uses a pay-for-performance pricing scheme and can easily be used along with other advertising methods, because it is unobtrusive. It places you in full control, allowing you to easily integrate it within your site with some simple JavaScript.
Nixie (http://www.nixxie.com/display.php?section=Partners)
Nixie claims to hold a technology that can read and understand your site, enabling it to display the most relevant content to your site. Besides text ads, Nixie also features price comparison listings as well as live auction advertising. It's very easy to implement and has a good payment policy as well.
MIVA AdRevenue Xpress (http://www.miva.com/us/content/partners/arx.asp)
MIVA AdRevenue Xpress is targeted towards small and mid-sized publishers. It implements Search Box functionality and also features things like a Category Directory as well as the handling of 404 error pages. It can be integrated with your page using a simple on-line wizard.
Fastclick (http://www.fastclick.com/publish.html)
Fastclick offers you an impressive 65 percent of what it makes from a click on your website. Payments are done monthly, via PayPal or through checks. The ads can be formatted as you wish, and Fastclick even offers a free support serice for its members and no fees are required to register with the service.
contextWeb ContextAd (http://www.contextweb.com/Corporate/publisher/publisher.shtml)
ContextAd offers the possibility of contextual ads for dynamic pages, meaning ads will change as soon as your page does. It's very easy to use and free to sing up for and offers a transparent payment policy. The ads are fully customizable and real-time reports are available 24/7.
AdBrite (http://www.adbrite.com/)
AdBrite offers publishers the possibility of integrating text ads in their pages. These are done on your own rates, with the websites you approve by hand so it bares some similarities with a classic advertising scheme. You also have the option of adding a "Your Add Here" button that buyers can immediately click to ad space on your page. It can also be used in conjunction with Google AdSense, maximizing your CTR and offering advertisers the possibility of showing their links in your Google AdSense space. You have full control over the look and feel of your adds and finally, you get an incredible 75% of what the advertiser pays for on every click.
So, as you can see there are many offers for this kind of advertising, and many hybrids based on AdSense like advertising. Also, a lot of services can work together with AdSense to earn you an even greater amount of revenue for your ad space.
You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at www.AdsenseTemplates.com (http://www.adsensetemplates.com). They are offering 100 fresh new templates every month.
John Ugoshowa. For more information about affiliate marketing see the affiliate marketing section of The Free Ad Forum at: http://www.thefreeadforum.com/infowizards/CAT/Affiliate-Marketing_68_1.html
Article Source: Add-Articles.Com
Bidvertiser (http://www.bidvertiser.com/)
Like AdSense, Bidvertiser displays text ads in your page. But the difference lies in the fact that advertisers bid over your advertising space, ensuring you earn as much revenue as you possibly can. This also means that bids will increase over time, earning you even more cash. You also get a great way to customize your ads with a very easy to use tool and detailed reports on your site's status.
Quigo AdSonar (http://www.quigo.com/adsonarpublishers.htm)
Quigo AdSonar achieves relevancy by placing a filter according to your site's categories. It also offers you on-line reports of your site's status and the possibility to add your own custom ads replacing ads that don't gain you any revenue. The setup is very simple, in a similar fashion to AdSense's and quite customizable as well.
Vibrant Media IntelliTXT (http://www.intellitxt.com/site/web_01a.html)
Vibrant Media IntelliTXT offers user-activated ads, highlighting certain words within the content of the page and presenting relevant ads when a user hovers his mouse over them. It uses a pay-for-performance pricing scheme and can easily be used along with other advertising methods, because it is unobtrusive. It places you in full control, allowing you to easily integrate it within your site with some simple JavaScript.
Nixie (http://www.nixxie.com/display.php?section=Partners)
Nixie claims to hold a technology that can read and understand your site, enabling it to display the most relevant content to your site. Besides text ads, Nixie also features price comparison listings as well as live auction advertising. It's very easy to implement and has a good payment policy as well.
MIVA AdRevenue Xpress (http://www.miva.com/us/content/partners/arx.asp)
MIVA AdRevenue Xpress is targeted towards small and mid-sized publishers. It implements Search Box functionality and also features things like a Category Directory as well as the handling of 404 error pages. It can be integrated with your page using a simple on-line wizard.
Fastclick (http://www.fastclick.com/publish.html)
Fastclick offers you an impressive 65 percent of what it makes from a click on your website. Payments are done monthly, via PayPal or through checks. The ads can be formatted as you wish, and Fastclick even offers a free support serice for its members and no fees are required to register with the service.
contextWeb ContextAd (http://www.contextweb.com/Corporate/publisher/publisher.shtml)
ContextAd offers the possibility of contextual ads for dynamic pages, meaning ads will change as soon as your page does. It's very easy to use and free to sing up for and offers a transparent payment policy. The ads are fully customizable and real-time reports are available 24/7.
AdBrite (http://www.adbrite.com/)
AdBrite offers publishers the possibility of integrating text ads in their pages. These are done on your own rates, with the websites you approve by hand so it bares some similarities with a classic advertising scheme. You also have the option of adding a "Your Add Here" button that buyers can immediately click to ad space on your page. It can also be used in conjunction with Google AdSense, maximizing your CTR and offering advertisers the possibility of showing their links in your Google AdSense space. You have full control over the look and feel of your adds and finally, you get an incredible 75% of what the advertiser pays for on every click.
So, as you can see there are many offers for this kind of advertising, and many hybrids based on AdSense like advertising. Also, a lot of services can work together with AdSense to earn you an even greater amount of revenue for your ad space.
You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at www.AdsenseTemplates.com (http://www.adsensetemplates.com). They are offering 100 fresh new templates every month.
John Ugoshowa. For more information about affiliate marketing see the affiliate marketing section of The Free Ad Forum at: http://www.thefreeadforum.com/infowizards/CAT/Affiliate-Marketing_68_1.html
Article Source: Add-Articles.Com
Why The Search Engines Don’t Care About Your Website by Neil Street
It’s a fact. The search engines don’t really care about most websites. If the search engines could talk (perish the thought) they’d tell you that for most keywords, only the first page or two of results are really worthwhile. The relevancy drops off very quickly, and the remaining several million websites stored in their indexes are irrelevant, and invisible. If this sounds like the problem your website is facing, read on.
In order to rank well, you have to do certain basic things. You can’t expect to get to the top of the pile without any effort. To get your website near the top, you’re going to have to break a sweat. The ten rules that follow aren’t the only rules in the SEO game. But they are good ones. Use them all, diligently, and your site will start moving up the charts within a couple of months.
1. Stay organized. Develop good planning habits and record-keeping and stick to them.
2. Start with a good website. If you site is boring, uninformative, and unoriginal, why would the major search engines want to send visitors there? They wouldn’t. So build great content.
3. Directory submissions are nothing to get hung up on. Just do it and move on. Directories are a small piece of the puzzle, not a whole campaign. You can find suggestions for good directories at www.directorylist.org, www.isedb.com, and www.searchengineguide.com.
4. Write regularly and promote your articles online. This is the guts of your search engine optimization work. To get found on the internet, you have to get your name known in your niche. You also have to get links back to your site, so you can rise in the search engine rankings. By publishing good quality articles via some specialized article distribution sites, you can accomplish both. You can also use article-writing to help you acquire links to important inside pages on your site. (Known as “deep-linking.”) Some reliable article distribution sites to check out include www.goarticles.com, www.articlealley.com, www.isnare.com, www.ezinearticles.com, and www.authorconnection.com.
5. Become a trusted community member. Search marketing is all about community and neighborhoods. If you don’t join in, you won’t get recognized. You can start by posting to forums in your field. Real posts, not just link-dropping. Social networking also belongs under this heading. You can join MySpace, and start spreading the word about your business, your hobby, your work, whatever it might be.
6. Start a blog and host it on your website’s domain. Learn about tags at www.technorati.com, and add them to each post. Start a “blogroll” of blogs you like. Do something useful with your blog (annoucements, reviews, advice, so on) then ask for links from trusted sites to help you keep blogging.
7. Do organized link searching. Pick your targets, such as “trade asssociations in the antiques business,” and go to those sites. Ask for links. Look at links on those sites, and follow them. And so on, until you reach the end of a particular line. The trick here is to keep it organized and keep good records. (I use Excel).
8. If organized link hunts are good, disorganized link hunting is just as good. Huh? Disorganized link hunting occurs when you track the competition to see who is linking to them. Then you go after the same links. That’s why it’s disorganized – you are just hunting around wherever your nose leads you. For in-depth tracking, consider the tracking service from www.googlealert.com. They are not a part of Google, but they track Google, and they are Google-approved.
9. Study your web statistics. For successful SEO, you must track who is coming to your site, how they are finding you, and how they navigate your site. Good stats packages can be found at www.google.com/analytics, as well as www.websidestory.com, and www.webtrends.com, to name a few.
10. Stay on top of the news, and be alert for random opportunity. This is often overlooked. When things happen in your industry – a new product, a show, a controversy – be ready to write about it. If you don’t, someone else will, and they will get all the links. If news breaks, talk about it in forums, on your website, and in your blog.
Sound like a lot of hard work? It is! The rewards go to those who put in the effort, not to those who want to “get rich quick” with a few tricks. Use all these 10 rules, and your website will become one of the few sites that the search engines really care about.
Neil Street is co-publisher of Small Business Online, where he devotes space to The Essentials of Search Engine Optimization. He can be reached at Neil Street.
Article Source: Article Matrix
It’s a fact. The search engines don’t really care about most websites. If the search engines could talk (perish the thought) they’d tell you that for most keywords, only the first page or two of results are really worthwhile. The relevancy drops off very quickly, and the remaining several million websites stored in their indexes are irrelevant, and invisible. If this sounds like the problem your website is facing, read on.
In order to rank well, you have to do certain basic things. You can’t expect to get to the top of the pile without any effort. To get your website near the top, you’re going to have to break a sweat. The ten rules that follow aren’t the only rules in the SEO game. But they are good ones. Use them all, diligently, and your site will start moving up the charts within a couple of months.
1. Stay organized. Develop good planning habits and record-keeping and stick to them.
2. Start with a good website. If you site is boring, uninformative, and unoriginal, why would the major search engines want to send visitors there? They wouldn’t. So build great content.
3. Directory submissions are nothing to get hung up on. Just do it and move on. Directories are a small piece of the puzzle, not a whole campaign. You can find suggestions for good directories at www.directorylist.org, www.isedb.com, and www.searchengineguide.com.
4. Write regularly and promote your articles online. This is the guts of your search engine optimization work. To get found on the internet, you have to get your name known in your niche. You also have to get links back to your site, so you can rise in the search engine rankings. By publishing good quality articles via some specialized article distribution sites, you can accomplish both. You can also use article-writing to help you acquire links to important inside pages on your site. (Known as “deep-linking.”) Some reliable article distribution sites to check out include www.goarticles.com, www.articlealley.com, www.isnare.com, www.ezinearticles.com, and www.authorconnection.com.
5. Become a trusted community member. Search marketing is all about community and neighborhoods. If you don’t join in, you won’t get recognized. You can start by posting to forums in your field. Real posts, not just link-dropping. Social networking also belongs under this heading. You can join MySpace, and start spreading the word about your business, your hobby, your work, whatever it might be.
6. Start a blog and host it on your website’s domain. Learn about tags at www.technorati.com, and add them to each post. Start a “blogroll” of blogs you like. Do something useful with your blog (annoucements, reviews, advice, so on) then ask for links from trusted sites to help you keep blogging.
7. Do organized link searching. Pick your targets, such as “trade asssociations in the antiques business,” and go to those sites. Ask for links. Look at links on those sites, and follow them. And so on, until you reach the end of a particular line. The trick here is to keep it organized and keep good records. (I use Excel).
8. If organized link hunts are good, disorganized link hunting is just as good. Huh? Disorganized link hunting occurs when you track the competition to see who is linking to them. Then you go after the same links. That’s why it’s disorganized – you are just hunting around wherever your nose leads you. For in-depth tracking, consider the tracking service from www.googlealert.com. They are not a part of Google, but they track Google, and they are Google-approved.
9. Study your web statistics. For successful SEO, you must track who is coming to your site, how they are finding you, and how they navigate your site. Good stats packages can be found at www.google.com/analytics, as well as www.websidestory.com, and www.webtrends.com, to name a few.
10. Stay on top of the news, and be alert for random opportunity. This is often overlooked. When things happen in your industry – a new product, a show, a controversy – be ready to write about it. If you don’t, someone else will, and they will get all the links. If news breaks, talk about it in forums, on your website, and in your blog.
Sound like a lot of hard work? It is! The rewards go to those who put in the effort, not to those who want to “get rich quick” with a few tricks. Use all these 10 rules, and your website will become one of the few sites that the search engines really care about.
Neil Street is co-publisher of Small Business Online, where he devotes space to The Essentials of Search Engine Optimization. He can be reached at Neil Street.
Article Source: Article Matrix
Static Sites And SEO Are Dead: Please Make A Note Of It by Jack Humphrey
Copyright 2006 Tale Chaser Publishing, Inc.
The Dodo, T-Rex, and Aggressive Search Engine Optimization – Gone Forever. Here’s What You Can Do Now…
You can really take a lot of flak from people who don’t read and listen carefully to what you say.
Note to reader: Never declare the death of something even if it is a foregone conclusion and 100% true unless you are ready for some grief from the peanut gallery.
Such was the case when we started telling people on webinars and teleconferences that SEO was dead.
SEO? DEAD? My goodness you could hear the cans of whoopass opening up from all the 90-pound geekling search engine optimization firms around the world.
The pocket protector (a geek’s gauntlet) had been thrown down.
Context has a lot to do with any bold statement and declaring SEO dead was in a context that explains perfectly what I meant by it.
The web has changed drastically this year. Call it web 2.0 or whatever you wish, but the webscape is a mighty different place than it was a year ago.
Everything has changed from search engines to social networking to publishing platforms (what you actually run your content on).
I guess I should qualify that by saying the web has changed, but most marketers have yet to wake up and smell the coffee.
Back to SEO being dead. The context in which this declaration was made was when we were recently discussing the new results we’d gotten from heavy testing and the fact that what used to work for us no longer worked.
One might think “bummer, man!” Actually it is a blessing in disguise. With the right system for publishing, the right technology, tools and tactics, the web is easier to market on than it ever has been before.
Website owners no longer have to pour through endless forum threads and documentation, expensive courses and training seminars to learn heavy-duty search engine optimization.
It is no longer necessary to do anything more than post and rank, once you have the right tools working for you.
One big reason is that Google and the other engines are switching to become more dynamic and fluid in their rankings. This is evidenced by our own testing and what you’ve probably seen yourself.
There has been a fluidity to search engine rankings in the last few months unbecoming the slow, lumbering state the engines used to operate in when trying to stay up to date and relevant.
Google is actually living up to its promise to reward webmasters who develop relevant, topical, visitor-useable content. Visitor Optimization, they call it.
It was a leap of faith, but we started publishing solely to please our markets without aggressively optimizing. Just like Google asked us to do. No hardcore late night sessions doing endless keyword research or inflating our keyword densities to cheat the system.
(We’ve concluded that trying cheat a multi-billion dollar mega corporation with thousands of geeks programming and watching our every move was a dumb idea.)
Simply putting out content that the market wanted appreciated is all we do now.
Guess what? My sites now enjoy a plethora of top 10 rankings in Google for scores of keyword phrases. Keywords people are actually using to find my site, not just “vanity” keywords no one searches on.
We are doing this with no aggressive or even moderately aggressive search engine optimization.
We are using a blog platform that performs better than anything else we’ve used (based on Wordpress). We are using high tech RSS tools to syndicate content. We are using social networking to get links. We are tagging and pinging and using autodiscovery in a new way.
Aside from using common sense SEO strategies like carefully naming our posts, linking within our sites with keyword phrases (as long as it makes sense to do so) and naturally writing about relevant topics, there is nothing remotely like the old SEO we had to do on the old web.
Once people take the same leap of faith we have and start using publishing tools that engines eat up along with posting regular, ORIGINAL, relevant content, they will start to see the same results.
What you need to see this happen for you:
1. You must be blogging on a high-tech platform (At least Wordpress out of the box – nothing does better in the engines.)
2. Create multiple tagged RSS feeds based on your top keywords and use autodiscovery in your template to shove content in the face of spiders.
3. Tag, Tag, Tag! And Ping! Ping! Ping!
4. Supplement your original content with relevant syndicated content.
5. Post every single day, even more than once a day, on real topics of interest to your market.
Make these changes and watch the fun begin. Post, rank, and watch those aggressive, sleepless, stressful search engine optimization days fade away in your rearview mirror forever!
Jack Humphrey has a lot to say about successful marketing and publishing on the web. The gurus subscribe to his blog and you certainly should too if you want to hear more about the new web and how to market on it! http://www.jackhumphrey.com .
Article Source: ONL-Articles.com -- Online Articles
Copyright 2006 Tale Chaser Publishing, Inc.
The Dodo, T-Rex, and Aggressive Search Engine Optimization – Gone Forever. Here’s What You Can Do Now…
You can really take a lot of flak from people who don’t read and listen carefully to what you say.
Note to reader: Never declare the death of something even if it is a foregone conclusion and 100% true unless you are ready for some grief from the peanut gallery.
Such was the case when we started telling people on webinars and teleconferences that SEO was dead.
SEO? DEAD? My goodness you could hear the cans of whoopass opening up from all the 90-pound geekling search engine optimization firms around the world.
The pocket protector (a geek’s gauntlet) had been thrown down.
Context has a lot to do with any bold statement and declaring SEO dead was in a context that explains perfectly what I meant by it.
The web has changed drastically this year. Call it web 2.0 or whatever you wish, but the webscape is a mighty different place than it was a year ago.
Everything has changed from search engines to social networking to publishing platforms (what you actually run your content on).
I guess I should qualify that by saying the web has changed, but most marketers have yet to wake up and smell the coffee.
Back to SEO being dead. The context in which this declaration was made was when we were recently discussing the new results we’d gotten from heavy testing and the fact that what used to work for us no longer worked.
One might think “bummer, man!” Actually it is a blessing in disguise. With the right system for publishing, the right technology, tools and tactics, the web is easier to market on than it ever has been before.
Website owners no longer have to pour through endless forum threads and documentation, expensive courses and training seminars to learn heavy-duty search engine optimization.
It is no longer necessary to do anything more than post and rank, once you have the right tools working for you.
One big reason is that Google and the other engines are switching to become more dynamic and fluid in their rankings. This is evidenced by our own testing and what you’ve probably seen yourself.
There has been a fluidity to search engine rankings in the last few months unbecoming the slow, lumbering state the engines used to operate in when trying to stay up to date and relevant.
Google is actually living up to its promise to reward webmasters who develop relevant, topical, visitor-useable content. Visitor Optimization, they call it.
It was a leap of faith, but we started publishing solely to please our markets without aggressively optimizing. Just like Google asked us to do. No hardcore late night sessions doing endless keyword research or inflating our keyword densities to cheat the system.
(We’ve concluded that trying cheat a multi-billion dollar mega corporation with thousands of geeks programming and watching our every move was a dumb idea.)
Simply putting out content that the market wanted appreciated is all we do now.
Guess what? My sites now enjoy a plethora of top 10 rankings in Google for scores of keyword phrases. Keywords people are actually using to find my site, not just “vanity” keywords no one searches on.
We are doing this with no aggressive or even moderately aggressive search engine optimization.
We are using a blog platform that performs better than anything else we’ve used (based on Wordpress). We are using high tech RSS tools to syndicate content. We are using social networking to get links. We are tagging and pinging and using autodiscovery in a new way.
Aside from using common sense SEO strategies like carefully naming our posts, linking within our sites with keyword phrases (as long as it makes sense to do so) and naturally writing about relevant topics, there is nothing remotely like the old SEO we had to do on the old web.
Once people take the same leap of faith we have and start using publishing tools that engines eat up along with posting regular, ORIGINAL, relevant content, they will start to see the same results.
What you need to see this happen for you:
1. You must be blogging on a high-tech platform (At least Wordpress out of the box – nothing does better in the engines.)
2. Create multiple tagged RSS feeds based on your top keywords and use autodiscovery in your template to shove content in the face of spiders.
3. Tag, Tag, Tag! And Ping! Ping! Ping!
4. Supplement your original content with relevant syndicated content.
5. Post every single day, even more than once a day, on real topics of interest to your market.
Make these changes and watch the fun begin. Post, rank, and watch those aggressive, sleepless, stressful search engine optimization days fade away in your rearview mirror forever!
Jack Humphrey has a lot to say about successful marketing and publishing on the web. The gurus subscribe to his blog and you certainly should too if you want to hear more about the new web and how to market on it! http://www.jackhumphrey.com .
Article Source: ONL-Articles.com -- Online Articles
Successful Search Engine Optimization Needs Effort, Not Quick Fixes by Mark Nenadic
Copyright 2006 Mark Nenadic
It would be nice if we could master search engine optimization, and procure high rankings simply by editing Meta tags, but that’s just not going to happen. The reason is because, in order to achieve SEO success, a combined effort of different, long-term methods is required. There is no “one quick fix” that will solve the problem.
Nevertheless, despite the fact that there are no easy solutions, people still insist on using various techniques to try and find them. For instance, it is possible to quickly generate high rankings from words that no internet users will search for. However, even if you rank number one, if no one uses the words, your business will flop.
In addition, the following are some more quick fixes that many people try, and fail at:
Changing or Adding Meta Tags – Search engines are limited when it comes to deciding what sites should be shown in the result list of a keyword search. Meta keyword tags assist search engines and help them select the pages with the most relevancy that pertain to the keyword of a Web surfer.
Of course, there is a difference between a public search engine, like Yahoo, and an internal search engine. A public search engine contains virtually every webpage they are aware of. Therefore, they can’t trust all the Meta tags they find, as not all website have been designed to provide the internet users with relevant information on the keyword they are searching for. Some website have been set up for the sole purpose of advertising and generating traffic. Thus, the goal of a public search engine is to weed out these “irrelevant” websites and help searchers find exactly what they are looking for.
An internal search engine, on the other hand, consists of only a small amount of web pages or products. Therefore, it is less difficult for the search engine to produce the most relevant pages. Moreover, the Meta tags that are present on the internal search engine on your site are trustworthy; because your goal is to help your visitors find what they are looking for.
When all is said and done, by adding or changing the Meta tags on your website doesn’t quickly or slowly fix anything. The bottom line is this method will have not effect on the result of your SEO traffic.
Increasing Web Content – Increasing web content can boost your SEO success, but this is something that takes plenty of time. Sure you can quickly increase the content by writing useless puff pieces, using auto-generating software, or ripping off content from other sites, but none of these methods are actually going to improve your business profits in the long run.
The only web content that is going to secure your success is information that is relevant and valuable. It takes time and experience to generate this type of information, so don’t try to cheat your way to the top with wasted words or words that are not your own. Stay true to your business and keep your integrity.
Link Popularity - One of the most popular quick fix methods out there are link schemes. Anyone who does business on the internet knows how valuable links are. Links are what help to increase web traffic and increase website visibility. That being said, you will want to avoid becoming a “link farm”, because if your goal is to only get links to increase your SEO rankings, you’re not going to take your business anywhere.
As tempting as it might sound, you need to ignore link popularity. Your focus should be on your target market, and how you can reach them to let them know your website exists. Thus, you need to market your website, which means you may have to dish out a little money to publicize your website in local newspapers, magazine, or even in a television ad. The more your site is recognized, the better chance it has of ending up in the right niche markets to attract the right attention.
If you want to be successful with search engine optimization, you need to commit yourself to achieving long-term results. This does take patience, but is necessary if you want to come out on top. The following tips can help bring you closer to your high ranking goal:
Tip 1: Conduct thorough research for keyword phrases – use effective keyword programs such as KeywordDiscovery or WordTracker. The paid programs of their software will help you generate the best keyword phrases for your business.
Tip 2: Valuable web content – Don’t create a website that is overrun by graphics. SEO spiders will crawl right over these graphics and pass you by. Your website needs a reasonable amount of web content that is pumped full of valuable information. It needs to be clear and concise, and should also convey your website message which needs to include the keywords you’ve selected to rank high for.
Tip 3: Relevancy – Ensure that all your link anchor text and title tags are relevant to one another, as well as to the web content that is presented on your site.
Tip 4: Patience is a virtue – It will take almost a year, or even longer, before you begin to see any traffic from the natural results of search engines. Try not to let this get you down. Take this time to continue to improve your site and give the competition a run for their money. Eventually, your persistence, patience and positive thinking will pay off.
Always remember, it doesn’t matter how well you market your website, you are not going to achieve overnight success. Just like most things in life, taking the easy way out when it comes to marketing your business online isn’t going to create you long lasting success. If you want an impressive future that provides you with plenty of reward, you need to spend the time and money, and do things right the first time.
Mark Nenadic
Mark is the director and face behind FifteenDegrees-North http://www.15dn.com , where you will find articles and resources to help with SEO, marketing and Web design.
Article Source: ONL-Articles.com -- Online Articles
Copyright 2006 Mark Nenadic
It would be nice if we could master search engine optimization, and procure high rankings simply by editing Meta tags, but that’s just not going to happen. The reason is because, in order to achieve SEO success, a combined effort of different, long-term methods is required. There is no “one quick fix” that will solve the problem.
Nevertheless, despite the fact that there are no easy solutions, people still insist on using various techniques to try and find them. For instance, it is possible to quickly generate high rankings from words that no internet users will search for. However, even if you rank number one, if no one uses the words, your business will flop.
In addition, the following are some more quick fixes that many people try, and fail at:
Changing or Adding Meta Tags – Search engines are limited when it comes to deciding what sites should be shown in the result list of a keyword search. Meta keyword tags assist search engines and help them select the pages with the most relevancy that pertain to the keyword of a Web surfer.
Of course, there is a difference between a public search engine, like Yahoo, and an internal search engine. A public search engine contains virtually every webpage they are aware of. Therefore, they can’t trust all the Meta tags they find, as not all website have been designed to provide the internet users with relevant information on the keyword they are searching for. Some website have been set up for the sole purpose of advertising and generating traffic. Thus, the goal of a public search engine is to weed out these “irrelevant” websites and help searchers find exactly what they are looking for.
An internal search engine, on the other hand, consists of only a small amount of web pages or products. Therefore, it is less difficult for the search engine to produce the most relevant pages. Moreover, the Meta tags that are present on the internal search engine on your site are trustworthy; because your goal is to help your visitors find what they are looking for.
When all is said and done, by adding or changing the Meta tags on your website doesn’t quickly or slowly fix anything. The bottom line is this method will have not effect on the result of your SEO traffic.
Increasing Web Content – Increasing web content can boost your SEO success, but this is something that takes plenty of time. Sure you can quickly increase the content by writing useless puff pieces, using auto-generating software, or ripping off content from other sites, but none of these methods are actually going to improve your business profits in the long run.
The only web content that is going to secure your success is information that is relevant and valuable. It takes time and experience to generate this type of information, so don’t try to cheat your way to the top with wasted words or words that are not your own. Stay true to your business and keep your integrity.
Link Popularity - One of the most popular quick fix methods out there are link schemes. Anyone who does business on the internet knows how valuable links are. Links are what help to increase web traffic and increase website visibility. That being said, you will want to avoid becoming a “link farm”, because if your goal is to only get links to increase your SEO rankings, you’re not going to take your business anywhere.
As tempting as it might sound, you need to ignore link popularity. Your focus should be on your target market, and how you can reach them to let them know your website exists. Thus, you need to market your website, which means you may have to dish out a little money to publicize your website in local newspapers, magazine, or even in a television ad. The more your site is recognized, the better chance it has of ending up in the right niche markets to attract the right attention.
If you want to be successful with search engine optimization, you need to commit yourself to achieving long-term results. This does take patience, but is necessary if you want to come out on top. The following tips can help bring you closer to your high ranking goal:
Tip 1: Conduct thorough research for keyword phrases – use effective keyword programs such as KeywordDiscovery or WordTracker. The paid programs of their software will help you generate the best keyword phrases for your business.
Tip 2: Valuable web content – Don’t create a website that is overrun by graphics. SEO spiders will crawl right over these graphics and pass you by. Your website needs a reasonable amount of web content that is pumped full of valuable information. It needs to be clear and concise, and should also convey your website message which needs to include the keywords you’ve selected to rank high for.
Tip 3: Relevancy – Ensure that all your link anchor text and title tags are relevant to one another, as well as to the web content that is presented on your site.
Tip 4: Patience is a virtue – It will take almost a year, or even longer, before you begin to see any traffic from the natural results of search engines. Try not to let this get you down. Take this time to continue to improve your site and give the competition a run for their money. Eventually, your persistence, patience and positive thinking will pay off.
Always remember, it doesn’t matter how well you market your website, you are not going to achieve overnight success. Just like most things in life, taking the easy way out when it comes to marketing your business online isn’t going to create you long lasting success. If you want an impressive future that provides you with plenty of reward, you need to spend the time and money, and do things right the first time.
Mark Nenadic
Mark is the director and face behind FifteenDegrees-North http://www.15dn.com , where you will find articles and resources to help with SEO, marketing and Web design.
Article Source: ONL-Articles.com -- Online Articles
Can SEO Still Be Done Painlessly? by Mark Nenadic
Copyright 2006 Mark Nenadic
The SEO industry has experienced a sudden boom over the last few years, and we are in the thick of it at this exact moment. As this focus on SEO continues to build, the thoughts and strategies have become more intricate and involved. It is becoming ever more clear that the concept of a “basic website” is on its way out. This fact is making website designers and site optimizers wonder whether it is still possible to achieve overnight, painless SEO success these days, even though everybody else out there is making the same efforts?
When SEO first began, it seemed as though SEO was the magical key to the absolute best search engine ranking. And, for a while, it really was. All that was required was a list of keywords within the meta tags of a site, and there it would be at the top of the search lists at all major search engines and directories. And then, meta tags no longer counted, and doorway pages became the “thing”.
That didn’t last, leading next to links wherever they could be found. The more, the better. When links became important, web designers and web masters hurried to have link scripts built in to their sites and have directories of relevant categories. Most recently, this has changed to text link ads – paid links.
With all of these fads, Google was struggling to keep the “legitimate” efforts separate from the “SPAM” or manipulated sites. With paid links being overused, Google had to work overtime to filter out the manipulation of ranking. This is the primary reason that there is such a delay in the addition and indexing of new sites and brand new domains, even on this state-of-the-art, enormous search engine.
The problem that many sites face, though is that legitimate quality sites are sometimes being swept away in the catch-all fishnet being used by Google to filter out the “bad guys”. Webmasters who have poured months of time, and thousands of dollars into finding the ideal keywords for their sites, and then applying them with the best possible strategy going are now finding that their efforts were more of a fad than a long term investment.
However, their efforts were likely not entirely in vain. SEO does still work. It must be remembered, though, that it is not a matter of following one fad or another, but is instead a careful balance of the elements considered to be most important by Google and the other major search engines. It also means that a high ranking website will be one that is continuously updated to maintain its value in the eyes of the great Google.
Therefore, no longer is there any need for hours upon hours of time, and thousands upon thousands of dollars spent on attempting to fool search engines into giving you a good rank for the keyword phrases you think are most important to your site. Instead, work with an SEO specialist to find the keywords that actually have value to your site worked into your content. SEO isn’t just a matter of packing your content with the keyword you like best so that it looks like a bad form of keyword chicken pox. It is a delicate balance of keywords sprinkled at a certain ratio to the rest of your content’s text.
Furthermore, this content needs to be informative. Something that your visitors will value. This will increase your number of visitors, and, since this is one of the elements most valued by Google, this will help to increase and maintain your rank over time.
The point is that SEO can still be achieved rather painlessly and still be successful, as long as it is performed by someone who is aware of the latest important elements established by Google, and knows how to avoid getting caught in the filters. Your task, therefore, is no longer to spend a great deal of time and money on SEO, but to find someone who can assist, advise, and provide for you in a timely manner.
The results won’t happen overnight, nor will they even be seen within the first month, however will constant attention, they will be seen. Google has made it impossible to simply create a site that tops the ranks forever. But Google has not made it impossible to climb your rank and maintain a high status. Show them that you have a quality site that matters to the web users who make searches using certain words, and that these web users want to see your site, and Google will reward you with exactly what you want – the high ranking you need.
Mark Nenadic
Mark is the director and face behind FifteenDegrees-North http://www.15dn.com , where you will find articles and resources to help with SEO, marketing and Web design.
Article Source: ONL-Articles.com -- Online Articles
Copyright 2006 Mark Nenadic
The SEO industry has experienced a sudden boom over the last few years, and we are in the thick of it at this exact moment. As this focus on SEO continues to build, the thoughts and strategies have become more intricate and involved. It is becoming ever more clear that the concept of a “basic website” is on its way out. This fact is making website designers and site optimizers wonder whether it is still possible to achieve overnight, painless SEO success these days, even though everybody else out there is making the same efforts?
When SEO first began, it seemed as though SEO was the magical key to the absolute best search engine ranking. And, for a while, it really was. All that was required was a list of keywords within the meta tags of a site, and there it would be at the top of the search lists at all major search engines and directories. And then, meta tags no longer counted, and doorway pages became the “thing”.
That didn’t last, leading next to links wherever they could be found. The more, the better. When links became important, web designers and web masters hurried to have link scripts built in to their sites and have directories of relevant categories. Most recently, this has changed to text link ads – paid links.
With all of these fads, Google was struggling to keep the “legitimate” efforts separate from the “SPAM” or manipulated sites. With paid links being overused, Google had to work overtime to filter out the manipulation of ranking. This is the primary reason that there is such a delay in the addition and indexing of new sites and brand new domains, even on this state-of-the-art, enormous search engine.
The problem that many sites face, though is that legitimate quality sites are sometimes being swept away in the catch-all fishnet being used by Google to filter out the “bad guys”. Webmasters who have poured months of time, and thousands of dollars into finding the ideal keywords for their sites, and then applying them with the best possible strategy going are now finding that their efforts were more of a fad than a long term investment.
However, their efforts were likely not entirely in vain. SEO does still work. It must be remembered, though, that it is not a matter of following one fad or another, but is instead a careful balance of the elements considered to be most important by Google and the other major search engines. It also means that a high ranking website will be one that is continuously updated to maintain its value in the eyes of the great Google.
Therefore, no longer is there any need for hours upon hours of time, and thousands upon thousands of dollars spent on attempting to fool search engines into giving you a good rank for the keyword phrases you think are most important to your site. Instead, work with an SEO specialist to find the keywords that actually have value to your site worked into your content. SEO isn’t just a matter of packing your content with the keyword you like best so that it looks like a bad form of keyword chicken pox. It is a delicate balance of keywords sprinkled at a certain ratio to the rest of your content’s text.
Furthermore, this content needs to be informative. Something that your visitors will value. This will increase your number of visitors, and, since this is one of the elements most valued by Google, this will help to increase and maintain your rank over time.
The point is that SEO can still be achieved rather painlessly and still be successful, as long as it is performed by someone who is aware of the latest important elements established by Google, and knows how to avoid getting caught in the filters. Your task, therefore, is no longer to spend a great deal of time and money on SEO, but to find someone who can assist, advise, and provide for you in a timely manner.
The results won’t happen overnight, nor will they even be seen within the first month, however will constant attention, they will be seen. Google has made it impossible to simply create a site that tops the ranks forever. But Google has not made it impossible to climb your rank and maintain a high status. Show them that you have a quality site that matters to the web users who make searches using certain words, and that these web users want to see your site, and Google will reward you with exactly what you want – the high ranking you need.
Mark Nenadic
Mark is the director and face behind FifteenDegrees-North http://www.15dn.com , where you will find articles and resources to help with SEO, marketing and Web design.
Article Source: ONL-Articles.com -- Online Articles
SEO Dictionary by Wendy
There are many SEO terms which a self starter of SEO will not understand this article will help SEO beginners to understand the meanings of terms used in SEO, search engine optimization.
Words starting from A to D
1,Algorithm:
Algorithm is a tet of rules and regulations followed by search engines to rank websites in order. Each search engine has its own set of algorithms.
2, Alt tag:
Alt tags are HTML tags used to optimize an Image on the webpage. It can be a picture, company logo or any other image on the website. It is also called as alt attribute. The syntax of the tag is![Web design logo]()
Web design logo is displayed until the page gets loaded.
3, Anchor text:
The text used on any link is called an anchor text. For example is there is a link Click here to e-mail , In this case ‘Click here to e-mail’ is the anchor
text.
4, Automated submission:
There are many softwares available on the internet which can be used to submit your website to hundreds of search engines and directories automatically. But it is not much useful to submit your website using a software.
5, Back link OR Backward link:
Number of links pointing out to your website is called as backward links. Backward links are also called as Inbound links.It is very important to build backward links to gain good rankings on search engines
6, Black hat SEO:
Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. You are not suppose to use Black hat techniques because there is a chance of your website being black listed on the search engines
7, Black listed :
A website is black marked by the search engines for various reasons like using Black hat SEO, Illegal content, Spamming etc. Black listed websites never show up on search engines. So you have to be very careful in the SEO techniques you use for your website because once you are on the black list you will never have hits and sure toloose business.
8, Broken link:
A link that existed before but does not exist at present is called a broken link. The search engines might have indexed the link when it existed now the link may havemoved to a different page or removed in this case the search engine removes the indexed link from its database. It is not good for a website to have broken links.Broken links are also called as Dead links.
9, Crawler is also called as spider.
Crawler is a program which is similar to a browser it is owned by search engines, to "surf" the web by following links from one page to the next and from one site to the next. It collects information from the sites it visits and that information is stored in the search engine's database.
10, Cross linking:
Suppose you own multiple websites and link all the websites you own into each other it is called Cross linking. cross linking is done to improve link popularity.But when you do too much cross linking there is a chance that your website may get black listed in Google for using bad SEO process.
11, Description tag:
Description tag is a HTML tag which gives a brief description about the website to the search engines. It is not visible on the website but it helps the search engines to index your website by showing it the exact content of the page. Now a days search engines do not give much importance to the description tag.
12,Directory:
Directory is a website with a collection of different websites belonging to various categories. A directory can be a general directory and there are also directories belonging to one particular category. There are some directories which allow free site listings and few offers only paid listings.Directory listing is the best method to build inbound links.
13, Doorway page:
Doorway page is the page which redirects to another page. It is a black had SEO technique where a keyword rich page with no proper content, this page is where search engines
land you on but the page gets you redirected to another page or domain.This is not a advisable technique to bring traffic to your website.
14,Dynamic content:
Web site content generated automatically, usually from a based or user selections. Dynamic content typically changes at regular intervals, for example daily or each time the users reload the page. SERPSs are dynamically generated pages, changing depending on user input.
Words starting from E and others will be continued in the next
article of mine
Article written by
Wendy
www.bizwala.com
Wendy McLeod is working for Bizwala.com as a SEO consultant
Article Source: MyArticlePub.com
There are many SEO terms which a self starter of SEO will not understand this article will help SEO beginners to understand the meanings of terms used in SEO, search engine optimization.
Words starting from A to D
1,Algorithm:
Algorithm is a tet of rules and regulations followed by search engines to rank websites in order. Each search engine has its own set of algorithms.
2, Alt tag:
Alt tags are HTML tags used to optimize an Image on the webpage. It can be a picture, company logo or any other image on the website. It is also called as alt attribute. The syntax of the tag is
3, Anchor text:
The text used on any link is called an anchor text. For example is there is a link Click here to e-mail , In this case ‘Click here to e-mail’ is the anchor
text.
4, Automated submission:
There are many softwares available on the internet which can be used to submit your website to hundreds of search engines and directories automatically. But it is not much useful to submit your website using a software.
5, Back link OR Backward link:
Number of links pointing out to your website is called as backward links. Backward links are also called as Inbound links.It is very important to build backward links to gain good rankings on search engines
6, Black hat SEO:
Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. You are not suppose to use Black hat techniques because there is a chance of your website being black listed on the search engines
7, Black listed :
A website is black marked by the search engines for various reasons like using Black hat SEO, Illegal content, Spamming etc. Black listed websites never show up on search engines. So you have to be very careful in the SEO techniques you use for your website because once you are on the black list you will never have hits and sure toloose business.
8, Broken link:
A link that existed before but does not exist at present is called a broken link. The search engines might have indexed the link when it existed now the link may havemoved to a different page or removed in this case the search engine removes the indexed link from its database. It is not good for a website to have broken links.Broken links are also called as Dead links.
9, Crawler is also called as spider.
Crawler is a program which is similar to a browser it is owned by search engines, to "surf" the web by following links from one page to the next and from one site to the next. It collects information from the sites it visits and that information is stored in the search engine's database.
10, Cross linking:
Suppose you own multiple websites and link all the websites you own into each other it is called Cross linking. cross linking is done to improve link popularity.But when you do too much cross linking there is a chance that your website may get black listed in Google for using bad SEO process.
11, Description tag:
Description tag is a HTML tag which gives a brief description about the website to the search engines. It is not visible on the website but it helps the search engines to index your website by showing it the exact content of the page. Now a days search engines do not give much importance to the description tag.
12,Directory:
Directory is a website with a collection of different websites belonging to various categories. A directory can be a general directory and there are also directories belonging to one particular category. There are some directories which allow free site listings and few offers only paid listings.Directory listing is the best method to build inbound links.
13, Doorway page:
Doorway page is the page which redirects to another page. It is a black had SEO technique where a keyword rich page with no proper content, this page is where search engines
land you on but the page gets you redirected to another page or domain.This is not a advisable technique to bring traffic to your website.
14,Dynamic content:
Web site content generated automatically, usually from a based or user selections. Dynamic content typically changes at regular intervals, for example daily or each time the users reload the page. SERPSs are dynamically generated pages, changing depending on user input.
Words starting from E and others will be continued in the next
article of mine
Article written by
Wendy
www.bizwala.com
Wendy McLeod is working for Bizwala.com as a SEO consultant
Article Source: MyArticlePub.com
Ethical Search Engine Optimisation and SEO Spam Mass by Farhad Divecha
Link development & Spam mass
09 Nov 05: Four extremely intelligent Californians, Zoltan Gyongyi, Pavel Berkhin, Hector Garcia-Molina, and Jan Pedersen, released a whitepaper discussing a possible method to identify links from spam domains. Their method sheds light on some very interesting ideas on how Google might judge the quality of inbound links.
Good links Vs Bad links
Since the Jagger update, Google seems to be emphasizing link relevance and link quality a lot more. While relevance is pretty straight forward to understand, quality of an inbound link may be a foreign subject to those not involved in search engine marketing as part of their daily lives. So let's first discuss good links versus bad links. Not all links are equal. Links from popular sites carry more weight than links from virtually unknown sites.
It is a well-known fact that Google's initial success lay in their ability to find websites and rank them based on links from other websites. As Google's popularity grew, some webmasters tried to outsmart the Google algorithm by falsely inflating the importance of their website with unnatural inbound link development. Links that are developed in such a way, with the mere intention of fooling Google's algorithm to gain higher rankings are considered to be bad links.
What is Spam Mass?
The research team from California devised a term - spam mass - to denote the ratio of good links to bad links for any website. Simplisticly speaking, if 60% of the inbound links to a website originate from spam domains - domains identified to be built solely for the purpose of artifically inflating a website's popularity - then the spam mass of the site would be 60%
Ranking is not that simple, though, and variables such as PageRank, relevance, age etc creep in to complicate such a calculation. However, the idea bears a lot of potential from which further ideas can be developed.
Applying Spam Mass to Search Engine Marketing
- Why reciprocal link exchanges can pull down your site rank
When optimising a site for better search engine ranking, most webmasters and search engine optimisers will actively seek inbound links from third party websites to their site. A very simple way to get these inbound links, in the past, was to exchange links with other site owners. The problem arises when most of your inbound links are from sites whose own PageRank is also influenced by link exchanges.
Google is getting better at recognizing when search engine optimisation relies on spammy link development to improve rank. The principles Google uses to do so, are likely to be based on concepts similar to spam mass. For example the Google system can differentiate links from good domains and spam domains. If the PageRank of your site is mostly due to links from spam sites, Google will accordingly devalue your PageRank, discount any effect from inbound links from the spam domains and, in extreme cases, label your domain as a spam domain too! All of this can lead to a reduction in your site's rank on the search results.
How to avoid Google penalties for spam links
The easy answer to this is always "build your site for people, not for search engines". That doesn't mean you do not carry out the necessary search engine optimisation. It just means that you should not indulge in unnatural practices to artificially influence rank. Ideally, let your site and rank grow as if it were a natural progression.
• Do not indulge in reciprocal link exchanges with spam type domains
• Stay away from link farms
• Exchange links with your suppliers and customers
• Get links from trade bodies, governing organisations
• Exchange links with competitors, other related sites
• Provide links to relevant authority sites
• Strive to obtain as many high PageRank relevant inbound links as possible
1)
Google Algorithm Update “Jagger” (http://www.accuracast.com/seo-weekly/jagger.php)
2)
Search Engine Optimisation (http://www.accuracast.com/services/search-engine-optimisation/)
3)
Implementing SEO (http://www.accuracast.com/services/search-engine-optimisation/implementation.php)
Article Source: MyArticlePub.com
Link development & Spam mass
09 Nov 05: Four extremely intelligent Californians, Zoltan Gyongyi, Pavel Berkhin, Hector Garcia-Molina, and Jan Pedersen, released a whitepaper discussing a possible method to identify links from spam domains. Their method sheds light on some very interesting ideas on how Google might judge the quality of inbound links.
Good links Vs Bad links
Since the Jagger update, Google seems to be emphasizing link relevance and link quality a lot more. While relevance is pretty straight forward to understand, quality of an inbound link may be a foreign subject to those not involved in search engine marketing as part of their daily lives. So let's first discuss good links versus bad links. Not all links are equal. Links from popular sites carry more weight than links from virtually unknown sites.
It is a well-known fact that Google's initial success lay in their ability to find websites and rank them based on links from other websites. As Google's popularity grew, some webmasters tried to outsmart the Google algorithm by falsely inflating the importance of their website with unnatural inbound link development. Links that are developed in such a way, with the mere intention of fooling Google's algorithm to gain higher rankings are considered to be bad links.
What is Spam Mass?
The research team from California devised a term - spam mass - to denote the ratio of good links to bad links for any website. Simplisticly speaking, if 60% of the inbound links to a website originate from spam domains - domains identified to be built solely for the purpose of artifically inflating a website's popularity - then the spam mass of the site would be 60%
Ranking is not that simple, though, and variables such as PageRank, relevance, age etc creep in to complicate such a calculation. However, the idea bears a lot of potential from which further ideas can be developed.
Applying Spam Mass to Search Engine Marketing
- Why reciprocal link exchanges can pull down your site rank
When optimising a site for better search engine ranking, most webmasters and search engine optimisers will actively seek inbound links from third party websites to their site. A very simple way to get these inbound links, in the past, was to exchange links with other site owners. The problem arises when most of your inbound links are from sites whose own PageRank is also influenced by link exchanges.
Google is getting better at recognizing when search engine optimisation relies on spammy link development to improve rank. The principles Google uses to do so, are likely to be based on concepts similar to spam mass. For example the Google system can differentiate links from good domains and spam domains. If the PageRank of your site is mostly due to links from spam sites, Google will accordingly devalue your PageRank, discount any effect from inbound links from the spam domains and, in extreme cases, label your domain as a spam domain too! All of this can lead to a reduction in your site's rank on the search results.
How to avoid Google penalties for spam links
The easy answer to this is always "build your site for people, not for search engines". That doesn't mean you do not carry out the necessary search engine optimisation. It just means that you should not indulge in unnatural practices to artificially influence rank. Ideally, let your site and rank grow as if it were a natural progression.
• Do not indulge in reciprocal link exchanges with spam type domains
• Stay away from link farms
• Exchange links with your suppliers and customers
• Get links from trade bodies, governing organisations
• Exchange links with competitors, other related sites
• Provide links to relevant authority sites
• Strive to obtain as many high PageRank relevant inbound links as possible
1)
Google Algorithm Update “Jagger” (http://www.accuracast.com/seo-weekly/jagger.php)
2)
Search Engine Optimisation (http://www.accuracast.com/services/search-engine-optimisation/)
3)
Implementing SEO (http://www.accuracast.com/services/search-engine-optimisation/implementation.php)
Article Source: MyArticlePub.com
SEO, Article Writing, and the search for the Google Grail by Christianna Mansfield
You want more potential customers to your website. You want more back links to your website. You want better position in the natural search engine results. You want your products or services to become better know and your brand name to be recognized. All of these things are possible with a little work and the right knowledge. SEO (Search Engine Optimization) techniques fill countless books being sold on the Internet and there are hundreds of companies and individuals who make a living selling their expertise in this area.
The SEO experts will tell you about on-page optimization, meta tags, keyword density and internal link structure. They will also tell you about off-page optimization, back links, relevant links, reciprocal links, high PR links. All of this information is important and should be addressed in your overall SEO endeavors. You want to cover all the bases in your goal to reach the front page of search results in the big 3 search engines (Google, Yahoo and MSN) for your most important keywords.
But of all the techniques used for SEO, the most important today, are the back links or incoming links you have to your website. Your SEO endeavors will succeed or fail depending on how many other sites on the internet link back to your site. So how do you get other sites to link to your site? Write articles!
Now let's talk about writing articles to increase the incoming links to your site. While this method is still not widely known or used by the vast majority of website owners, it is one of the best ways to increase the incoming links to your site. First, it's free! If you can write even a little, you can produce an article that will increase your links and make your products, services or website more visible on the web. You don't want to write a sales letter. You want to write an article that is somehow related to what you sell or the service you offer. You should write an article that shares your knowledge in a particular area and provides valuable information to your reader.
If you can't write a lick or would rather spend your time doing other things, there are many places on the Internet where you can hire a writer to do the job for you. One of the better sites out there is elance.com, but there are many other sites you can chose from. You'll be surprised at how inexpensively you can have an article written for you. The going rate seems to be $10 to $20 an article. Of course you'll have to chose your writer carefully. Get some examples of the work they have done for others and pay close attention to the ratings they have from past customers. Make sure they understand you are looking for a ghost writer and that the articles must be original work. Also make sure it is understood that you will have exclusive rights to the article and they may not use this article for another client. After you have selected a writer to write your article, you must convey the subject and the kind of article you want him or her to write. Be as specific as possible to get the best results. The writer should also be willing to make changes if the first draft isn't exactly what you wanted. This is pretty standard but worth mentioning before the writing begins. Payment is usually made when the job is finished and you are satisfied with the results.
Ok, now you have an article or 10, what do you do with them? You submit your articles to Article Directories. There are hundreds of Article Directories on the Internet. They provide a service to writers and publishers. For article writers they will list your articles for free and provide a bio box at the bottom of the article where you can promote your product, service or website with links back to your site. These articles are then syndicated to publishers of blogs, ezines, newsletters and websites who are looking for content. Each time a publisher picks up your article they must agree to publish it with the bio box and the links back to your site. Over time, one well written article can bring you hundreds of back links to your site. This is a viral method of site promotion. Your article will spread like a virus over the Internet, giving you name and brand recognition and those most important incoming links.
Christianna Mansfield has been an Internet entrepreneur and business woman for over 10 years. For more information on Articles and Article Directories visit ArticleObsession.com
Article Source: MyArticlePub.com
You want more potential customers to your website. You want more back links to your website. You want better position in the natural search engine results. You want your products or services to become better know and your brand name to be recognized. All of these things are possible with a little work and the right knowledge. SEO (Search Engine Optimization) techniques fill countless books being sold on the Internet and there are hundreds of companies and individuals who make a living selling their expertise in this area.
The SEO experts will tell you about on-page optimization, meta tags, keyword density and internal link structure. They will also tell you about off-page optimization, back links, relevant links, reciprocal links, high PR links. All of this information is important and should be addressed in your overall SEO endeavors. You want to cover all the bases in your goal to reach the front page of search results in the big 3 search engines (Google, Yahoo and MSN) for your most important keywords.
But of all the techniques used for SEO, the most important today, are the back links or incoming links you have to your website. Your SEO endeavors will succeed or fail depending on how many other sites on the internet link back to your site. So how do you get other sites to link to your site? Write articles!
Now let's talk about writing articles to increase the incoming links to your site. While this method is still not widely known or used by the vast majority of website owners, it is one of the best ways to increase the incoming links to your site. First, it's free! If you can write even a little, you can produce an article that will increase your links and make your products, services or website more visible on the web. You don't want to write a sales letter. You want to write an article that is somehow related to what you sell or the service you offer. You should write an article that shares your knowledge in a particular area and provides valuable information to your reader.
If you can't write a lick or would rather spend your time doing other things, there are many places on the Internet where you can hire a writer to do the job for you. One of the better sites out there is elance.com, but there are many other sites you can chose from. You'll be surprised at how inexpensively you can have an article written for you. The going rate seems to be $10 to $20 an article. Of course you'll have to chose your writer carefully. Get some examples of the work they have done for others and pay close attention to the ratings they have from past customers. Make sure they understand you are looking for a ghost writer and that the articles must be original work. Also make sure it is understood that you will have exclusive rights to the article and they may not use this article for another client. After you have selected a writer to write your article, you must convey the subject and the kind of article you want him or her to write. Be as specific as possible to get the best results. The writer should also be willing to make changes if the first draft isn't exactly what you wanted. This is pretty standard but worth mentioning before the writing begins. Payment is usually made when the job is finished and you are satisfied with the results.
Ok, now you have an article or 10, what do you do with them? You submit your articles to Article Directories. There are hundreds of Article Directories on the Internet. They provide a service to writers and publishers. For article writers they will list your articles for free and provide a bio box at the bottom of the article where you can promote your product, service or website with links back to your site. These articles are then syndicated to publishers of blogs, ezines, newsletters and websites who are looking for content. Each time a publisher picks up your article they must agree to publish it with the bio box and the links back to your site. Over time, one well written article can bring you hundreds of back links to your site. This is a viral method of site promotion. Your article will spread like a virus over the Internet, giving you name and brand recognition and those most important incoming links.
Christianna Mansfield has been an Internet entrepreneur and business woman for over 10 years. For more information on Articles and Article Directories visit ArticleObsession.com
Article Source: MyArticlePub.com
The Myth & Reality Of Duplicate Content by Jason Johns
Duplicate Content: Myth Or Reality?
One of the big cries from SEO "guru's" and Internet Marketers at the moment is about duplicate content.
"Don't use duplicate content ... you'll be penalised"
"Stop buying PLR articles, they're useless"
Well, it's all a pile of B.S. I'm pleased to tell you.
Sure the search engines are going to get fed up with "junk" sites like the plethora of adsense sites that have appeared and been sold to death. Those sort of sites the search engines will work out how to find and de-list as it reduces the whole "search engine experience".
However, websites are going to have similar or even duplicate content. It's a fact of life that the search engines can't penalise everyone for duplicate content because all the newsfeed sites would instantly be out of business.
Duplicate content is a fact of the Internet. With tens of millions (if not hundreds of millions) sites, content is going to be duplicated.
There are some steps you can take to make your content more powerful and effective.
When you have articles written do the following:
a) Create a single unique article for use on your website (create multiple unique articles if you plan on using the article on more than one of your websites)
b) Create a different version of the article to submit to article directories. It can be a good idea to create a number of different versions of the same article and submit them to different directories
You can make multiple versions of the same article using software like Content Maestro (available at: ) which will help you to change the content of the article.
Some people tell you not to submit an article to multiple article directories at the same time for fear of the search engines penalising them.
However, think about this ... do the search engines crawl every article directory at exactly the same time? Does each article directory publish each article at exactly the same time?
The answer is no.
Of course they don't. Even if I submitted an article today to 200 article directories it may take the search engines a couple of months to discover the article.
You can also vary the contents of the resource box and particularly the anchor text. This again makes your content that much more unique.
All in all search engines will penalise duplicate content with the intent to shut down spammers and junk sites. If you are someone who is creating this type of site, then you can every reason to be worried.
If you are creating quality content sites and providing information for your readers then you by following the above steps you can avoid duplicate content penalities and provide your site visitors with what they are looking for.
Learn how to create unique high quality, readable articles quickly and easily
http://www.stateofhypnosis.com/recommends/CM
Article Source: ArticleTap | Free Article Content And Submission
Duplicate Content: Myth Or Reality?
One of the big cries from SEO "guru's" and Internet Marketers at the moment is about duplicate content.
"Don't use duplicate content ... you'll be penalised"
"Stop buying PLR articles, they're useless"
Well, it's all a pile of B.S. I'm pleased to tell you.
Sure the search engines are going to get fed up with "junk" sites like the plethora of adsense sites that have appeared and been sold to death. Those sort of sites the search engines will work out how to find and de-list as it reduces the whole "search engine experience".
However, websites are going to have similar or even duplicate content. It's a fact of life that the search engines can't penalise everyone for duplicate content because all the newsfeed sites would instantly be out of business.
Duplicate content is a fact of the Internet. With tens of millions (if not hundreds of millions) sites, content is going to be duplicated.
There are some steps you can take to make your content more powerful and effective.
When you have articles written do the following:
a) Create a single unique article for use on your website (create multiple unique articles if you plan on using the article on more than one of your websites)
b) Create a different version of the article to submit to article directories. It can be a good idea to create a number of different versions of the same article and submit them to different directories
You can make multiple versions of the same article using software like Content Maestro (available at: ) which will help you to change the content of the article.
Some people tell you not to submit an article to multiple article directories at the same time for fear of the search engines penalising them.
However, think about this ... do the search engines crawl every article directory at exactly the same time? Does each article directory publish each article at exactly the same time?
The answer is no.
Of course they don't. Even if I submitted an article today to 200 article directories it may take the search engines a couple of months to discover the article.
You can also vary the contents of the resource box and particularly the anchor text. This again makes your content that much more unique.
All in all search engines will penalise duplicate content with the intent to shut down spammers and junk sites. If you are someone who is creating this type of site, then you can every reason to be worried.
If you are creating quality content sites and providing information for your readers then you by following the above steps you can avoid duplicate content penalities and provide your site visitors with what they are looking for.
Learn how to create unique high quality, readable articles quickly and easily
http://www.stateofhypnosis.com/recommends/CM
Article Source: ArticleTap | Free Article Content And Submission
How To Get High Search Engine Rankings by Alex Miller
Every single website master wants to get to the top of the search engine rankings. Despite me telling them that often this does not produce the best quality traffic and that there are many other sources of traffic, every website owner I know and I have spoken to wants to be at the top of the search engines; Google in particular.
So if you want to be top of the pile for all your key phrases and keywords, how do you actually do it?
Well, you need to play the search engines at their own game. What I mean by this is do not try and beat the search engines system. Too many people get caught up in the trap of trying to beat the system. They hear about a new trick or a new gimmick and they think it will send them to the top of the search engines.
Dont forget that search engines, Google in particular, spend millions and millions every single year trying to combat these types of techniques. They have scientific buffoons in white coats trying to keep people from beating the system. So dont try and beat the system with the search engines. You need to play by their rules.
Now although all search engines are unique, they do have some similarities when it comes to the criteria on which they rank websites. The criteria behind the search engines algorithms are always kept secret, but generally they are looking for the same things.
Search engines are looking for which phrases you have on your website and the weighting of the key phrases and keywords. They also look at how much of a resource they think your website is and at how many quality websites are linking to you. Finally, and most importantly, the search engines look at how relevant they think your website is.
Googles ethos, for example, is all about relevancy. The more relevant you can be to people looking for some information on Google, the greater your chances of being highly ranked.
Now this means changing focus and becoming a leading authority and a number one resource for your particular business sector. You need to move away from one narrow theme and extend your content to other related areas.
When search engines look at the phrases that you have and the weighting of these phrases, they are making sure that you dont have too many key phrases on one page or that you dont have one particular word mentioned over and over again. When they measure how much of a resource they think you are, they look at the amount of content that you have and where that content has come from.
When they take a look at how many quality sites you are linking to, they spider backwards and see which sites are linking back to your site and what those sites are actually saying about you. They want to know how these sites are linking to you and how well ranked they are themselves.
Ultimately, a good search engine ranking comes down to being relevant. The more relevant content you can have on your website and the more you can become a number one relevant resource, the higher your rankings will be.
High Paying Adsense Keywords
Article Source: ArticleTap | Free Article Content And Submission
Every single website master wants to get to the top of the search engine rankings. Despite me telling them that often this does not produce the best quality traffic and that there are many other sources of traffic, every website owner I know and I have spoken to wants to be at the top of the search engines; Google in particular.
So if you want to be top of the pile for all your key phrases and keywords, how do you actually do it?
Well, you need to play the search engines at their own game. What I mean by this is do not try and beat the search engines system. Too many people get caught up in the trap of trying to beat the system. They hear about a new trick or a new gimmick and they think it will send them to the top of the search engines.
Dont forget that search engines, Google in particular, spend millions and millions every single year trying to combat these types of techniques. They have scientific buffoons in white coats trying to keep people from beating the system. So dont try and beat the system with the search engines. You need to play by their rules.
Now although all search engines are unique, they do have some similarities when it comes to the criteria on which they rank websites. The criteria behind the search engines algorithms are always kept secret, but generally they are looking for the same things.
Search engines are looking for which phrases you have on your website and the weighting of the key phrases and keywords. They also look at how much of a resource they think your website is and at how many quality websites are linking to you. Finally, and most importantly, the search engines look at how relevant they think your website is.
Googles ethos, for example, is all about relevancy. The more relevant you can be to people looking for some information on Google, the greater your chances of being highly ranked.
Now this means changing focus and becoming a leading authority and a number one resource for your particular business sector. You need to move away from one narrow theme and extend your content to other related areas.
When search engines look at the phrases that you have and the weighting of these phrases, they are making sure that you dont have too many key phrases on one page or that you dont have one particular word mentioned over and over again. When they measure how much of a resource they think you are, they look at the amount of content that you have and where that content has come from.
When they take a look at how many quality sites you are linking to, they spider backwards and see which sites are linking back to your site and what those sites are actually saying about you. They want to know how these sites are linking to you and how well ranked they are themselves.
Ultimately, a good search engine ranking comes down to being relevant. The more relevant content you can have on your website and the more you can become a number one relevant resource, the higher your rankings will be.
High Paying Adsense Keywords
Article Source: ArticleTap | Free Article Content And Submission
The Simple Basics On Making Money With Adsense by Brian Lam
Adsense is considered as one of the most powerful tool in a website publisher's arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something all people hate doing.
How you can start earning money with Adsense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time.
Start by writing some quality content articles which are also keyword incorporated. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process.
There are actually three steps to put into mind before you begin writing your ads and having an effective Adsense.
Keyword search. Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business.
Writing articles. Start writing original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands.
Quality content site. Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you've done initially will go to and this is also where they will prove their worth to you.
The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.
Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.
Finally, Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.
Another thing you should know. Banners and skyscrapers are dead. Ask the experts. So better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and advert are rarely of any interest that's why people ignore them.
To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed coupled with patience.
Do not just ignore your site and your Adsense once you have finished accomplishing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.
Give it a try and you would not regret having gotten into Adsense in the first place.
Make $19,000 per month using this step-by-step adsense techniques now. Discover how Brian Lam is going to show you how you can boost your opt-in list by up to 1133% immediately with his proven techniques. Now at Email Marketing Solutions.
Article Source: ArticleTap | Free Article Content And Submission
Adsense is considered as one of the most powerful tool in a website publisher's arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something all people hate doing.
How you can start earning money with Adsense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time.
Start by writing some quality content articles which are also keyword incorporated. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process.
There are actually three steps to put into mind before you begin writing your ads and having an effective Adsense.
Keyword search. Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business.
Writing articles. Start writing original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands.
Quality content site. Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you've done initially will go to and this is also where they will prove their worth to you.
The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.
Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.
Finally, Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.
Another thing you should know. Banners and skyscrapers are dead. Ask the experts. So better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and advert are rarely of any interest that's why people ignore them.
To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed coupled with patience.
Do not just ignore your site and your Adsense once you have finished accomplishing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.
Give it a try and you would not regret having gotten into Adsense in the first place.
Make $19,000 per month using this step-by-step adsense techniques now. Discover how Brian Lam is going to show you how you can boost your opt-in list by up to 1133% immediately with his proven techniques. Now at Email Marketing Solutions.
Article Source: ArticleTap | Free Article Content And Submission
Leverage Other People's Content To Boost Your Adsense Cash by Brian Lam
Adsense is either causing you to lose or win in the affiliate marketing industry now. And if you are in a losing rather than winning in the affiliate program.
Maybe it is about time to consider going into the Adsense marketing and start earning some real cash.
You do not have to look for relevant ads yourselves as Google search engine will be doing the searching for you. It will match the ads with the content on the pages.
You do not have to spend time in choosing different kind of ads for different pages. And no codes to mess around for different affiliate programs.
You will just need to focus on providing good and quality content, as the search engines will be the ones finding the best ads in which to put your pages on.
You are still allowed to add Adsense ads even if you already have affiliate links on your site. It is prohibited, however, to imitate the look and feel of the Google ads for your affiliate links.
You can filter up to 200 URLs allowing you to block the sites that do not meet your guidelines. You can also block competitors. Though it is unavoidable that Adsense may be competing for some space on web sites that all other revenues are sharing.
Owners of small sites can now instantly have relevant text ads that appeal to your visitors appear into their pages. If you own many sites, you only need to apply once. It makes up for having to apply to many affiliate programs.
The only way to know how much you are already earning is to try and see. If you want out, all you have to do is remove the code from your site.
The payment rates can vary extremely. The Adsense payment you will be receiving per click depends on how much advertisers are paying per click to advertise with the use of the AdWords.
Advertisers can pay as little as 5 cents and as high as $10-12, sometimes even more than that too. You are earning a share of that money generated.
If your Adsense results remain inactive, you can try and build simple and uncluttered pages so that the ads can catch the visitor's eyes more. Sometimes, it is better to be unique than following the crowd.
You also have the option to have your ads displayed only on a certain site or sites. You can allow them to be displayed on a large network of sites. The choice would be depending on what you think will work best for your advantage.
To get an idea if some Adsense ads you see on the search engines have your pages, try to find web pages that have similar material to the content you are planning to create and look up their Adsense ads.
It is important to note that you cannot choose certain topics only. If you do this, search engines will not place Adsense ads on your site and you will be missing out a great opportunity in making hundreds and even thousands of dollars cash.
It is still wise to model after other people's Adsense site. Just think about it as doing you a favor by not having to work too hard to know what content to have.
Topic to be avoided includes gambling, firearms, ammunition, tobacco or drugs. If you are being offered more cash in exchange of doing Adsense with these kinds, it is just like signing your own termination paper.
With all these Adsense information that people need in your hands already, all you have to do is turn them as your profits. It all boils down to a gain and gain situation both for the content site owners and the webmasters or publishers.
Start leveraging other people's content and start earning some extra cash.
Brian Lam is an experienced internet marketer. Discover how you can boost your opt-in list by up to 1133% immediately with his proven techniques and get his internet marketing tips at Email Marketing Solutions for free now.
Article Source: ArticleTap | Free Article Content And Submission
Adsense is either causing you to lose or win in the affiliate marketing industry now. And if you are in a losing rather than winning in the affiliate program.
Maybe it is about time to consider going into the Adsense marketing and start earning some real cash.
You do not have to look for relevant ads yourselves as Google search engine will be doing the searching for you. It will match the ads with the content on the pages.
You do not have to spend time in choosing different kind of ads for different pages. And no codes to mess around for different affiliate programs.
You will just need to focus on providing good and quality content, as the search engines will be the ones finding the best ads in which to put your pages on.
You are still allowed to add Adsense ads even if you already have affiliate links on your site. It is prohibited, however, to imitate the look and feel of the Google ads for your affiliate links.
You can filter up to 200 URLs allowing you to block the sites that do not meet your guidelines. You can also block competitors. Though it is unavoidable that Adsense may be competing for some space on web sites that all other revenues are sharing.
Owners of small sites can now instantly have relevant text ads that appeal to your visitors appear into their pages. If you own many sites, you only need to apply once. It makes up for having to apply to many affiliate programs.
The only way to know how much you are already earning is to try and see. If you want out, all you have to do is remove the code from your site.
The payment rates can vary extremely. The Adsense payment you will be receiving per click depends on how much advertisers are paying per click to advertise with the use of the AdWords.
Advertisers can pay as little as 5 cents and as high as $10-12, sometimes even more than that too. You are earning a share of that money generated.
If your Adsense results remain inactive, you can try and build simple and uncluttered pages so that the ads can catch the visitor's eyes more. Sometimes, it is better to be unique than following the crowd.
You also have the option to have your ads displayed only on a certain site or sites. You can allow them to be displayed on a large network of sites. The choice would be depending on what you think will work best for your advantage.
To get an idea if some Adsense ads you see on the search engines have your pages, try to find web pages that have similar material to the content you are planning to create and look up their Adsense ads.
It is important to note that you cannot choose certain topics only. If you do this, search engines will not place Adsense ads on your site and you will be missing out a great opportunity in making hundreds and even thousands of dollars cash.
It is still wise to model after other people's Adsense site. Just think about it as doing you a favor by not having to work too hard to know what content to have.
Topic to be avoided includes gambling, firearms, ammunition, tobacco or drugs. If you are being offered more cash in exchange of doing Adsense with these kinds, it is just like signing your own termination paper.
With all these Adsense information that people need in your hands already, all you have to do is turn them as your profits. It all boils down to a gain and gain situation both for the content site owners and the webmasters or publishers.
Start leveraging other people's content and start earning some extra cash.
Brian Lam is an experienced internet marketer. Discover how you can boost your opt-in list by up to 1133% immediately with his proven techniques and get his internet marketing tips at Email Marketing Solutions for free now.
Article Source: ArticleTap | Free Article Content And Submission
Subscribe to:
Comments (Atom)
