Adsense – Where Do I Put The Links? by Robin Darch
Contextual Advertising is no doubt the hottest thing going these days. Everyone is talking about it and it seems almost everyone is using some sort of contextual advertising, whether it be Yahoo Publisher, Google Adsense, or some other program.
There are new companies cropping up all over the web offering to provide contextual advertising, so who knows which one will be the biggest or the best. And who knows what will be the next hot thing.
In this article, though, we are going to focus on placement of ads on the page. We are going to assume Google Adsense for our examples here. With me on the phone as I write this article is Chuck Crawford, who has built thousands of webpages that utilize Google Adsense.
Robin: Can you really make any money with Google Adsense or other contextual advertising or is it that a few websites who already had lots of traffic got lucky and everyone heard about it?
Chuck: Yes and yes. That’s a trick question. Many companies with existing traffic have made and will continue to make money from Google Adsense, however Google Adsense has also become an excellent avenue for the would-be entrepreneur.
Robin: Do you prefer Google Adsense over Yahoo Publisher and others? And if you do, why?
Chuck: Yes and no. Google Adsense seems to be more contextually targeted than Yahoo Publisher at this time according to tests I have run on my own websites. Different programs will do better depending on the type of traffic your website has.
Robin: Chuck, how important is where I place my ads?
Chuck: I would say ad placement can absolutely make or break a webpage’s performance.
Robin: Should I have more than one table with Google Adsense ads in them on a single webpage?
Chuck: It depends on the page itself. If the page is large, with a lot of content, you may want to consider multiple Adsense panels. If the page is small, I would suggest sticking to just one Google Adsense panel in the most prominent position.
Robin: Can I place the Google Adsense ads on the same page with my other contextual advertising?
Chuck: No. Even though many websites do, if you read the Google Adsense terms of service, you will find that this is not allowed. Having your account canceled is not worth it. Every webmaster that uses Google Adsense should know the terms of service backwards and forwards.
Robin: Why is one location for the ads better than others?
Chuck: Many studies suggest that the upper left-hand corner of the webpage is where the visitors eyes scan first. However, I have a different opinion. Each page is unique in its design, and when designing each page, you should look at the page and ask yourself, “What area of the page did you look at first?” What links did you look at first?” That is where you should place ads that pay you money.
Robin: Should you treat the Google Adsense ads as if they were links into your own website content?
Chuck: Yes. Blending the Google Adsense links with other links in your website will produce a higher click-through ratio for most webpages. Use color and size, which is allowed by the Google Adsense terms of service, to make the links similar to your other links.
Robin: What are some of the worst examples of the use of Google Adsense you can think of?
Chuck: The link farms and link dumps and common pages like “your email has been sent” have no value where Google Adsense is concerned and in some cases may breach the Google Adsense terms of service.
Robin: What are some of the best examples of how to use Google Adsense you know of?
Chuck: Of course the pages I have built for my customers and myself! No, seriously, content-specific websites focused on providing excellent information and a benefit to both the user and the website owner. It makes money for you as a website owner, it’s useful to the visitor, productive for the Adwords clients and Google. Everyone wins.
Robin: What would you tell those out there who have websites with Google Adsense installed that are not making any money?
Chuck: Promotion is the key. A website with no traffic makes zero money. You must use many methods of traffic generation to get the surfers to your site in order for links to be clicked. It sounds like a no-brainer, but many webmasters spend weeks, months, or even years tweaking their website, changing their code, listening to SEO gurus, etc., when that time could have been spent better working on traffic development.
Contrary to popular belief less time should be spent building and optimizing the website and more time should be spent promoting the website and generating traffic.
Thank you Chuck. Chuck Crawford is one of the leading experts on Google Adsense and how to maximize your profits from it. I appreciate his participation in the article and sincerely hope this article helps you who are reading this.
Robin Darch, of PRT Specialised Services Limited has a website, http://www.ppcadsmakesense.com to help you find all the information you need about making money with Adsense.
Article Source: Add-Articles.Com
Friday, January 26, 2007
How Do I Get Traffic To My Website Right Now? by D. David Dugan
Okay, I have my website built. Its beautiful! It has all of my adsense, yahoo publisher, affiliate program code in it or it has all of my products and services I provide in it, so what’s next? Okay, let’s wait. Checking my stats... nope, no one visited my website today. Maybe tomorrow.
After about a month of this, you start to wonder, “Why isn’t my website getting any traffic?” “My website is better than all my competitors”. “I have lower prices and better products”. “Where is all the traffic that guy that designed my website said I was going to get?” “And that SEO Guru that charged me $1500, where is he now?”
Then you search the webmaster forums and they all tell you, “Be Patient, it takes time for the search engines to index your pages”. They each give you different advice on how to get traffic for your website, but which of them do you listen to? And what if you don’t want to be patient? What if you want traffic right now?
There are ways to get traffic to your website immediately. There are a lot of reasons why someone needs traffic right away, like testing out their sales pitch to see how well they are converting traffic into sales for there website. Or testing to see how many people per 100 will click on the contextual ads where you currently have them placed on your website.
But the best reason of all is, “I WANT TO START MAKING SALES RIGHT NOW, NOT 3 MONTHS FROM NOW!”
One of the best ways to get traffic to your website right away is to buy that traffic. I am not talking about banner ads at the top of other people’s pages that nobody clicks on. I’m not talking about emailing a thousand webmasters and begging them to trade links with you. I’m not talking about buying links on other webpages or submitting your link to link farms and spam pages where even if you did get traffic to your website, you still would not make any sales.
I’m talking about popunder traffic. If your website is fairly new you need to listen to this. It will take time for your webpages to get indexed by the search engines so that is not going to drive traffic to your website in a short period of time.
"If Mohammed cannot go to the mountain, then the mountain must come to Mohammed.” In other words, until the search engines index your webpages or other websites begin to link to you, people cannot come to your website because they don’t know where it is.
So you take the mountain to Mohammed. By purchasing popunder traffic, your webpage is displayed to as many people as you want. When they go to websites they already know about and know how to find, your website piggybacks that website they are visiting by popping up underneath the website they are viewing.
As soon as they close that page, they are now at your webpage. Now you have visitors and it’s up to your websites design and conversion ability to turn those customers into sales.
When you buy this kind of traffic, its like throwing a switch. They can turn that traffic on in minutes. If you use a real-time stat counter you can see the number of visits to your website. You can also target the type of traffic you want for your website and you can choose what country you want the traffic to come from.
You want traffic to your website right now? Go get it!
D. David Dugan personally helps to maintain the DD&C Spyware Information site http://spyware.dugancom.com and often uses traffic from http://www.acceleratedtraffic.com.
Article Source: Article Matrix
Okay, I have my website built. Its beautiful! It has all of my adsense, yahoo publisher, affiliate program code in it or it has all of my products and services I provide in it, so what’s next? Okay, let’s wait. Checking my stats... nope, no one visited my website today. Maybe tomorrow.
After about a month of this, you start to wonder, “Why isn’t my website getting any traffic?” “My website is better than all my competitors”. “I have lower prices and better products”. “Where is all the traffic that guy that designed my website said I was going to get?” “And that SEO Guru that charged me $1500, where is he now?”
Then you search the webmaster forums and they all tell you, “Be Patient, it takes time for the search engines to index your pages”. They each give you different advice on how to get traffic for your website, but which of them do you listen to? And what if you don’t want to be patient? What if you want traffic right now?
There are ways to get traffic to your website immediately. There are a lot of reasons why someone needs traffic right away, like testing out their sales pitch to see how well they are converting traffic into sales for there website. Or testing to see how many people per 100 will click on the contextual ads where you currently have them placed on your website.
But the best reason of all is, “I WANT TO START MAKING SALES RIGHT NOW, NOT 3 MONTHS FROM NOW!”
One of the best ways to get traffic to your website right away is to buy that traffic. I am not talking about banner ads at the top of other people’s pages that nobody clicks on. I’m not talking about emailing a thousand webmasters and begging them to trade links with you. I’m not talking about buying links on other webpages or submitting your link to link farms and spam pages where even if you did get traffic to your website, you still would not make any sales.
I’m talking about popunder traffic. If your website is fairly new you need to listen to this. It will take time for your webpages to get indexed by the search engines so that is not going to drive traffic to your website in a short period of time.
"If Mohammed cannot go to the mountain, then the mountain must come to Mohammed.” In other words, until the search engines index your webpages or other websites begin to link to you, people cannot come to your website because they don’t know where it is.
So you take the mountain to Mohammed. By purchasing popunder traffic, your webpage is displayed to as many people as you want. When they go to websites they already know about and know how to find, your website piggybacks that website they are visiting by popping up underneath the website they are viewing.
As soon as they close that page, they are now at your webpage. Now you have visitors and it’s up to your websites design and conversion ability to turn those customers into sales.
When you buy this kind of traffic, its like throwing a switch. They can turn that traffic on in minutes. If you use a real-time stat counter you can see the number of visits to your website. You can also target the type of traffic you want for your website and you can choose what country you want the traffic to come from.
You want traffic to your website right now? Go get it!
D. David Dugan personally helps to maintain the DD&C Spyware Information site http://spyware.dugancom.com and often uses traffic from http://www.acceleratedtraffic.com.
Article Source: Article Matrix
SEO Facts and Myths Explained by Michael Sherriff
There is an abundance of search engine information available on the web, some of it valuable, much of it contradictory. Throughout the years, some prevailing search engine myths have developed. Some of these myths are still encouraged. Others are based upon techniques that were effective years ago but no longer work. Still others come from simple misunderstandings that inevitably come with a relatively new medium.
Here is a discussion on some of the most common myths around;
Myth: Meta tags are the most important factor in search engine rankings.
Fact: Many search engines (most notably Google) ignore meta tags completely due to constant abuse by webmasters. The only importance placed on meta tags these days is actually the meta description tag, which will appear as the description for the corresponding page on engines that use inktomi data (such as MSN). Meta tags are virtually irrelevant in the ranking algorithms of the top engines but many people continue to believe that they are the only optimization strategy that they need.
Myth: It's impossible to do search engine optimization in-house.
Fact: It often is done in house, and done effectively. This is typically when a large corporation hires in-house talent that is largely devoted exclusively to promoting the website. However, it is unrealistic to expect someone with many other job functions to do a credible job of SEO. Much of the skills are acquired through experience and it isn't usually desirable to have someone "experimenting" with the company website (especially considering that certain techniques can get sites penalized on engines or banned outright).
SEO isn't rocket science, but it also isn't something that can be learned overnight. When deciding whether to outsource SEO or do it in house, it is important to consider the actual costs involved. Often, when the necessary hours it takes to pay someone to learn on the job are taken into account, it is cheaper to outsource (and the results are almost always better). Only a careful evaluation of your goals and resources can determine the best course of action for your company.
Myth: Sites must be constantly resubmitted to retain rankings.
Fact: This is a scare tactic popularized by various submission services and software companies. In fact, it is a waste of money to pay to have your site resubmitted once it is already listed in an engine's database. It will not hurt your rankings to constantly submit (or else people would submit their competitor's sites to get them penalized), but it will not help, either.
Myth: Search engine optimization is not as effective as "traditional" marketing.
Fact: In many ways, it is more effective. Companies often spend countless dollars on direct mail, television and radio advertising, and bulk email without a second thought. The common thread with each of these strategies is that the prospect is "approached" by the company, and that the company must reach a great number of people to find a few motivated prospects. On the other hand, search engines can deliver highly motivated prospects directly to your website - people who have already demonstrated, through their use of particular key phrases, an interest in your products or services.
The SEO Company offers a complete Search Engine Optimization service and right now you can get a comprehensive ranking report for your website for free by clicking here
Article Source: Article Vista
There is an abundance of search engine information available on the web, some of it valuable, much of it contradictory. Throughout the years, some prevailing search engine myths have developed. Some of these myths are still encouraged. Others are based upon techniques that were effective years ago but no longer work. Still others come from simple misunderstandings that inevitably come with a relatively new medium.
Here is a discussion on some of the most common myths around;
Myth: Meta tags are the most important factor in search engine rankings.
Fact: Many search engines (most notably Google) ignore meta tags completely due to constant abuse by webmasters. The only importance placed on meta tags these days is actually the meta description tag, which will appear as the description for the corresponding page on engines that use inktomi data (such as MSN). Meta tags are virtually irrelevant in the ranking algorithms of the top engines but many people continue to believe that they are the only optimization strategy that they need.
Myth: It's impossible to do search engine optimization in-house.
Fact: It often is done in house, and done effectively. This is typically when a large corporation hires in-house talent that is largely devoted exclusively to promoting the website. However, it is unrealistic to expect someone with many other job functions to do a credible job of SEO. Much of the skills are acquired through experience and it isn't usually desirable to have someone "experimenting" with the company website (especially considering that certain techniques can get sites penalized on engines or banned outright).
SEO isn't rocket science, but it also isn't something that can be learned overnight. When deciding whether to outsource SEO or do it in house, it is important to consider the actual costs involved. Often, when the necessary hours it takes to pay someone to learn on the job are taken into account, it is cheaper to outsource (and the results are almost always better). Only a careful evaluation of your goals and resources can determine the best course of action for your company.
Myth: Sites must be constantly resubmitted to retain rankings.
Fact: This is a scare tactic popularized by various submission services and software companies. In fact, it is a waste of money to pay to have your site resubmitted once it is already listed in an engine's database. It will not hurt your rankings to constantly submit (or else people would submit their competitor's sites to get them penalized), but it will not help, either.
Myth: Search engine optimization is not as effective as "traditional" marketing.
Fact: In many ways, it is more effective. Companies often spend countless dollars on direct mail, television and radio advertising, and bulk email without a second thought. The common thread with each of these strategies is that the prospect is "approached" by the company, and that the company must reach a great number of people to find a few motivated prospects. On the other hand, search engines can deliver highly motivated prospects directly to your website - people who have already demonstrated, through their use of particular key phrases, an interest in your products or services.
The SEO Company offers a complete Search Engine Optimization service and right now you can get a comprehensive ranking report for your website for free by clicking here
Article Source: Article Vista
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