Private Placement Memorandums by Susan Mackasey
An Introduction to Private Placement Memorandums and Regulation D (Reg D)
Reg D (formally known as Regulation D) was implemented in 1982. Reg D allows companies to raise investment capital by selling equity or debt securities without having to file a registration statement with the Securities and Exchange Commission (SEC). This enables money to be invested in a company from private investors in the form of stocks and bonds. A deal that offers securities to a number of private accredited investors is called a Private Placement Offering (PPO). In order to secure funds, A
Private Placement Memorandum (PPM) is required. This confidential document discloses all relevant and significant information to investors -- the firms transaction structure (equity ownership or debt financing), proposed operations, terms of the investment, management details, potential risks, etc.. In order to develop the Private Placement Memorandum, it is important to understand the details of Regulation D. .
Reg D has six rules: Rules 501, 502, 503: Terms and conditions that apply in Reg D are defined in these three rules.
Rule 504: Applies to transactions of securities in any consecutive twelve-month period where the value of transitions is under 1 million USD. This rule allows companies to sell securities that are not restricted by specific guidelines. In addition it allows for the payment of commissions, and imposes no specific limit on the number of investors.
Rule 505: This applies to transactions where less than $5,000,000 of securities is sold in any consecutive twelve-month period. Sales to thirty-five "non-accredited" investors and to an unlimited number of accredited investors are allowed. It's not permitted to have General Advertising and/or General Solicitation.
Rule 506: Rule 506 does not impose a dollar limitation on the offering. It is open to all issuers for offerings sold to not more than thirty-five "non-accredited purchasers" and an unlimited number of accredited investors. General solicitation is banned as is general advertising.
There are 2 Primary Types of Regulation D Offerings:
Equity: This scenario is pretty much what it sounds like. The firm raises capital by selling stocks (or other membership units). New investors have to be confident in the success of the company; they will receive no payments if the company does not succeed. They will, of course, profit handsomely if the company does succeed.
Debt: A group of investors lends capital to the company. This is very similar to a traditional financial institution providing the loan but more flexible. The annual rate of return and the maturity date are clearly laid out in advance.
Private Placement Memorandum
To be successful in raising capital, a company should have (a) a sound business plan and (b) a Private Placement Memorandum that discloses the full facts of the business venture and the desired investment and terms. This Private Placement Memorandum should be developed by qualified professionals in order to ensure that all aspects are covered properly.
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Friday, January 26, 2007
What To Know About Pay Per Click Search Engine Advertising in Your Google Adwords Campaign by Leonard Bartholomew
If you are one of those people that has not had any luck with your pay per click search engine advertising, chances are you are not building your keyword advertising lists correctly. In order to get the most from google adwords, you have to know what keywords are going to work best for your field and what keywords are going to generate the most traffic. With these tips you will find your google adwords campaign will be made easy.
The first step to making a keyword list is to write down your targeted traffic and keywords you think suit them best. One of the easiest ways to do this is to think about how you would search for your product in the search engines. If you search for your product with these keywords, chances are hundreds of thousands of other people are doing the same thing.
Profitable keywords for your pay per click search engine advertising campaign can be found using the overture keyword suggestion tool. This will allow you to find what keywords are being searched the most, which will help you generate more traffic to your website. Place the top few keywords that you find in your titles of articles and blog posts, along with the first few sentences of the content on your website. The more you place the top keywords or targeted keywords on your website, the better chance you will have of climbing higher on the search engines.
Another great thing with a keyword suggestion tool like Overture is that you can find a large list of profitable keywords. This will allow you to build a list of multiple ways people are searching for the same product. If you can target multiple keywords, you will be able to have several lists on many of your pages. The more keywords you place on your website, the better chance you have to make money from it. If you can target several keywords as oppose to one or two you can cut down on repetition.
When you are choosing keywords, try and be as specific as possible. If you want to generate any kind of traffic that is specific to your site, you want to stay away from vague and basic keywords. By selecting specific keywords it lowers the competition you will face for the keyword and lower the cost per click you will be spending. By having specific keywords you will assure yourself that your keywords bring in qualified traffic that is worth your time.
There are multiple ways to make your pay per click search engine advertising campaigns made easy and specifying your keyword list is just the start. While there are many things you can do to get the most out of your keyword lists, finding the most specific and cost efficient keywords using a keyword suggestion tool is one of the best things you can do. After creating a list, you will be on your way to making money in no time.
Leonard Bartholomew, B.S. Computer Science. My SEO help site will assist you in finding the most profitable keywords. Find tips, tools, products and more about pay per click advertising .
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If you are one of those people that has not had any luck with your pay per click search engine advertising, chances are you are not building your keyword advertising lists correctly. In order to get the most from google adwords, you have to know what keywords are going to work best for your field and what keywords are going to generate the most traffic. With these tips you will find your google adwords campaign will be made easy.
The first step to making a keyword list is to write down your targeted traffic and keywords you think suit them best. One of the easiest ways to do this is to think about how you would search for your product in the search engines. If you search for your product with these keywords, chances are hundreds of thousands of other people are doing the same thing.
Profitable keywords for your pay per click search engine advertising campaign can be found using the overture keyword suggestion tool. This will allow you to find what keywords are being searched the most, which will help you generate more traffic to your website. Place the top few keywords that you find in your titles of articles and blog posts, along with the first few sentences of the content on your website. The more you place the top keywords or targeted keywords on your website, the better chance you will have of climbing higher on the search engines.
Another great thing with a keyword suggestion tool like Overture is that you can find a large list of profitable keywords. This will allow you to build a list of multiple ways people are searching for the same product. If you can target multiple keywords, you will be able to have several lists on many of your pages. The more keywords you place on your website, the better chance you have to make money from it. If you can target several keywords as oppose to one or two you can cut down on repetition.
When you are choosing keywords, try and be as specific as possible. If you want to generate any kind of traffic that is specific to your site, you want to stay away from vague and basic keywords. By selecting specific keywords it lowers the competition you will face for the keyword and lower the cost per click you will be spending. By having specific keywords you will assure yourself that your keywords bring in qualified traffic that is worth your time.
There are multiple ways to make your pay per click search engine advertising campaigns made easy and specifying your keyword list is just the start. While there are many things you can do to get the most out of your keyword lists, finding the most specific and cost efficient keywords using a keyword suggestion tool is one of the best things you can do. After creating a list, you will be on your way to making money in no time.
Leonard Bartholomew, B.S. Computer Science. My SEO help site will assist you in finding the most profitable keywords. Find tips, tools, products and more about pay per click advertising .
Article Source: ArticleCube.com Article Directory | Submit Articles | Search & Find Free Articles
Internals Of An eBay Store by Claude Bourgoin
EBay has evolved over the past 10 years and now it is more than just an auction site. In fact, billions of dollars in fixed-priced items sell through eBay stores there every year. What started as a virtual flea market is now a thriving online marketplace that accounts for almost 10% of the entire world's ecommerce sales, year after year.
From a branding perspective, serious web marketers can't afford to forget about eBay stores, and most successful marketers utilize eBay stores as a place not only to liquidate merchandise and generate brand awareness, but also to acquire new customers.
There is currently a lot of controversy regarding the eBay stores. With approx 500,000 online stores, which are set up more like a retail sites then traditional eBay auction listings and representing 83% of all listing, stores only generate 9% revenue for the auction giant. In order to increase the low revenue generated from stores, eBay recently introduced new fee structure where stores will see their selling fees go from approx 7% to 10 % of the final selling price.
So while the increases may appear small many store owners are complaining it's going to drive some of them out of business, because on top of eBay fees you have store fees, picture storage fees, listing fees, promotional fees, and when it sells, they get hit with selling fees, and then Pay Pal fees. With all the fees many less sellers operating on a tighter margin are seeing themselves being squeezed out of the stores. Regardless of the recent price increases many would argue that eBay stores still offer great value for the money, at a base price of only 16$ per month the eBay stores offers many great features including;
1.A single, branded place on the web to boost your brand awareness.
2.An HTML site editor to personalize your store.
3.Store Home Page and Unlimited Product Pages.
4.In addition to Auction-style and Fixed Price, eBay Stores subscribers get access to inventory insertion format which has a longer duration and lower Insertion Fees.
5.You get your very own URL so you can drive all online buyers directly to your Store.
6.Stores logo appears next to your Store name in listings.
7.All listings include an additional "See All Items Listed in Your Store" link.
8.Listings show up in eBay Stores gateway search and browse results.
9.Customized e-newsletters and promotional emails.
10.Analytics of your Store traffic to improve you're merchandising strategies.
11.Integrated bookkeeping-great for QuickBooks users.
Because of eBay's very strict rules against advertising your website on regular eBay auction listings, an indirect feature offered by the stores include, the ability to advertise your web site and link to it. So directing traffic through an eBay Store is the only way that you can cost-effectively advertise your brand and product line on eBay. You can post and advertise your products on an eBay Store for as little as $0.05 per item per month, and store items get cross-linked from any of your featured eBay Auction listings bringing you tremendous targeted traffic.
With so many sites fighting to get up in search engines result pages (SERP) like Google and Yahoo, and with eBay getting most of the auction traffic an eBay Stores constitute an essential factor in any eBay or ecommerce strategy. For a very low investment you get high visibility, analytics monitoring tools, and increase your other site's visibility and you get to move products as well. So as some less profitable entrepreneurs may get squeezed out of eBay stores many shrewd ones will be looking to get in.
Claude Bourgoin (MBA) is a marketing consultant and
a contributing author on web marketing and online auction. He can be reached here for more on auctions.
Article Source: ArticleTap | Free Article Content And Submission
EBay has evolved over the past 10 years and now it is more than just an auction site. In fact, billions of dollars in fixed-priced items sell through eBay stores there every year. What started as a virtual flea market is now a thriving online marketplace that accounts for almost 10% of the entire world's ecommerce sales, year after year.
From a branding perspective, serious web marketers can't afford to forget about eBay stores, and most successful marketers utilize eBay stores as a place not only to liquidate merchandise and generate brand awareness, but also to acquire new customers.
There is currently a lot of controversy regarding the eBay stores. With approx 500,000 online stores, which are set up more like a retail sites then traditional eBay auction listings and representing 83% of all listing, stores only generate 9% revenue for the auction giant. In order to increase the low revenue generated from stores, eBay recently introduced new fee structure where stores will see their selling fees go from approx 7% to 10 % of the final selling price.
So while the increases may appear small many store owners are complaining it's going to drive some of them out of business, because on top of eBay fees you have store fees, picture storage fees, listing fees, promotional fees, and when it sells, they get hit with selling fees, and then Pay Pal fees. With all the fees many less sellers operating on a tighter margin are seeing themselves being squeezed out of the stores. Regardless of the recent price increases many would argue that eBay stores still offer great value for the money, at a base price of only 16$ per month the eBay stores offers many great features including;
1.A single, branded place on the web to boost your brand awareness.
2.An HTML site editor to personalize your store.
3.Store Home Page and Unlimited Product Pages.
4.In addition to Auction-style and Fixed Price, eBay Stores subscribers get access to inventory insertion format which has a longer duration and lower Insertion Fees.
5.You get your very own URL so you can drive all online buyers directly to your Store.
6.Stores logo appears next to your Store name in listings.
7.All listings include an additional "See All Items Listed in Your Store" link.
8.Listings show up in eBay Stores gateway search and browse results.
9.Customized e-newsletters and promotional emails.
10.Analytics of your Store traffic to improve you're merchandising strategies.
11.Integrated bookkeeping-great for QuickBooks users.
Because of eBay's very strict rules against advertising your website on regular eBay auction listings, an indirect feature offered by the stores include, the ability to advertise your web site and link to it. So directing traffic through an eBay Store is the only way that you can cost-effectively advertise your brand and product line on eBay. You can post and advertise your products on an eBay Store for as little as $0.05 per item per month, and store items get cross-linked from any of your featured eBay Auction listings bringing you tremendous targeted traffic.
With so many sites fighting to get up in search engines result pages (SERP) like Google and Yahoo, and with eBay getting most of the auction traffic an eBay Stores constitute an essential factor in any eBay or ecommerce strategy. For a very low investment you get high visibility, analytics monitoring tools, and increase your other site's visibility and you get to move products as well. So as some less profitable entrepreneurs may get squeezed out of eBay stores many shrewd ones will be looking to get in.
Claude Bourgoin (MBA) is a marketing consultant and
a contributing author on web marketing and online auction. He can be reached here for more on auctions.
Article Source: ArticleTap | Free Article Content And Submission
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